Latest Entries from Chris
- Tue 17 Jan, 2012 Real World Impact of Google+ "Search, plus Your World" on UK E-Commerce Google's announcement of Google+ integration into its main results has generated a lot of negative publicity about its relevancy from ...
- Mon 14 Nov, 2011 Content Optimisation for Traffic, Discoverability & Conversion Pretty much consistently, for the last ten years the number one on page SEO value driver has been content. Simple, ...
- Fri 28 Oct, 2011 HTML 5, Amazon & The Future of SEO Amazon's recent announcement that it will support HTML 5 in their new eBook format - Kindle Format 8 (or KF8) ...
- Fri 30 Sep, 2011 While The Google US Marketshare Slides, The UK Dominance Continues At the turn of the year during a presentation on the future of search, I showed a slide featuring Google's ...
- Wed 14 Sep, 2011 Twitter Analytics' Worrying Lack of Competitive Intelligence Judging by the screenshot used in Twitter's new analytics tool announcement, we may only be in for some pseudo-analytics from ...
- Mon 08 Aug, 2011 eCommerce Search Engine Optimisation: Duplication Established brands typically operate online with a key asset balanced against an often crippling weakness: domain (aka backlink) strength balanced ...
- Fri 15 Jul, 2011 The Anatomy of a Full Service Search Marketing Campaign The structure of a full service Search Engine Marketing (SEM) campaign is rarely discussed as an area of optimisation, yet ...
- Tue 14 Jun, 2011 Google's Ranking Metrics That Make a Difference for SEO 2011 has been a really exciting year for Search Engine Optimisation (SEO), with much more valuable ranking methods coming to ...
- Mon 23 May, 2011 Search Engine Optimisation Opportunities: Google News & Bottom Line Profits How much of an impact on your business' bottom line profits does Google News inclusion generate?
- Thu 07 Apr, 2011 How To: Optimise your Search Engine Result Page (SERP) Conversion Rate How do you knock the socks off a new client with great, immediate results, if they've already covered the guts ...
- Fri 18 Feb, 2011 Google's Loss of Trust in Backlinks & The SEO PR Timebomb QueryClick's director, Chris, picks over the JC Penny incident as well as the future of content farms and SEO PR...
- Tue 15 Feb, 2011 So The Cutting Edge of Search Marketing is...Traditional Marketing? We've all flashbacked to the 90s with email marketing's recent renaissance as a vital 'new' tool in search marketers' toolkits. ...