Latest Entries from David
- Tue 01 May, 2012 AdWords: Product Update Round-up Google have gone a bit David Bowie of late and made a whole series of 'ch-ch-ch-changes' to the AdWords product ...
- Tue 28 Feb, 2012 Three Google Analytics Features To Make Life Easier Being a free tool, Google Analytics is the most widely used web analytics packages around, but perhaps it is this ...
- Mon 13 Feb, 2012 No Awards For @BBCBreaking BAFTA Coverage It's the time of the year that those iconic red carpets are rolled out in the name of honouring the ...
- Tue 31 Jan, 2012 AdWords Offer Extensions - SERP tinkering continues As long as AdWords has been around, Google has tinkered and evolved the product, making subtle changes such as background ...
- Thu 19 Jan, 2012 Step Away From The Numbers A bit of perspective can go a long way to improving how you approach any task. This is no different ...
- Tue 20 Dec, 2011 Growing Your PPC Keyword Portfolio Some tips on how to approach the highly important task of expanding your keyword list to ensure your portfolio contains ...
- Fri 11 Nov, 2011 AdWords: We All Need Structure As mentioned in my previous article, the structure of the AdWords campaign can play a huge part in determining how ...
- Thu 27 Oct, 2011 AdWords Success Strategies: The Essentials Discussing what I would consider the three cornerstones of successful AdWords campaigns: Campaign structure, distribution of budget and organically evolving ...
- Wed 28 Sep, 2011 The Conversion Optimisation Toolbox A bad workman blames his tools. A good workman makes sure his tools allow his abilities to shine. Every person ...
- Mon 05 Sep, 2011 Introducing Google Analytics 'Multi-Channel Funnels' Forget the release of GA Version 5, for me, this is the most important update to the platform in a ...
- Thu 28 Jul, 2011 Optimise Your Conversion Rate Through Personalisation I've always been fascinated with the mechanics of things; how internal combustion engines work, why airplanes don't fall out of ...
- Tue 12 Jul, 2011 Negative Keywords in AdWords Whilst getting the right visitors to your site is the core challenge of your marketing activities, it's worth remembering that ...
- Wed 22 Jun, 2011 Testing For Social Conversions - Part 1: Twitter Much discussion has been had over the past month around the launch of the Follow Button. Of most interest to ...
- Mon 09 May, 2011 Google Analytics - The Importance Of Multi-Channel Funnels Google recently announced that they are trialling 'Multi-Channel Funnels', which is essentially their solution to multi-touch attribution – the reporting ...
- Fri 01 Apr, 2011 New Google Analytics – Finding You The Right Data Our PPC manager, David Fothergill, reviews the latest version of Google Analytics in a bid to find more actionable insights...
- Sat 05 Mar, 2011 AdWords Improves, Marketers Rejoice Like buses (and clichés), upgrades and improvements to the Google AdWords interface seem to come in twos. Over the past ...
- Thu 24 Feb, 2011 Going the extra mile – post-conversion bonus points Our CRO expert, David Fothergill, casts his eye over some post-conversion added extras for maximum ROI...
- Wed 26 Jan, 2011 The Three R's Of SEM Conversion QueryClick's PPC & Conversion Rate Optimisation manager, David Fothergill, lays down the line with an R-rated explanation of CRO...
- Tue 23 Nov, 2010 Why Average Isn't Good Enough QueryClick's conversion rate optimisation expert David Fothergill guides you through getting more from your CRO analytics...
