What is display advertising?
Display advertising covers a wide range of advertising methods, from banners through to interactive, rich media adverts and more. These are primarily designed to engage the audience in order to garner a click-through or some form of interaction.
You will be familiar with regular banner adverts used across the web, but you may have also come in to contact with bigger campaigns involving taking over a page, or having adverts integrated with the background or large areas of a site.
As an advertising channel, display is ever evolving, focussing on using new technology to increase targeting options.
The growth of display advertising has been driven by innovations like real-time bidding and advancement in demand side platforms which can intelligently serve ads to relevant target audiences.
Recent years has seen display advertising grow on mobile platforms as well as on Facebook, currently responsible for almost a third of all display ad impressions daily.
How can it help me?
Display advertising is a highly targeted way of advertising. It can easily carry your brand message and product to a certain group of users, and with advanced delivery platforms you can configure all sorts of options to target at different times, in different places, at different frequencies.
Flexibility in delivery is also reflected in the flexibility of the formats. Traditionally animated or interactive, these display adverts can contain more than just a single image - and can deliver text, images, animation, video, interactive elements like games or data capture and far more.
Each referral can be tracked efficiently from the banner impression, to their clickthrough, to arriving on your site and converting to a sale.
This tracking allows testing of a range of adverts and messages, enabling optimisation to achieve the best ROI
How do we do it?
At a basic level, the Google Display Network can handle a number of these formats, ranging from small sites running AdSense through to Youtube. At the upper end of the scale are much more advanced display advertising networks which can sell an entire inventory of display advertising options on behalf of a whole network of websites.
We can handle your display ad campaign regardless of size, and have experience working on a number of platforms from the Google DIsplay Network to Eyeblaster and beyond.
Our expertise in the area of conversion and optimisation means we're confident we can make your display ad campaign perform, and provide you with a convincing ROI.