Key result
Case study detail
Firstnumber had previously run SEO with a major UK-based SEO agency but was unhappy with the results achieved and the speed at which progress was being made.
The campaign was taken on by QueryClick's strategy team which saw a complete website redesign, migration to new CMS and a revamp of technical and marketing SEO strategies.
Specific focus was put on integrating social media, making the site accessible to mobile devices and interest towards growing a global presence.
Case Study Highlights
SEO Campaign Highlights
Removed unnecessary features and built out targets landing pages for SEO keyphrase targets
Regularly updated, relevant news content that encouraged Google to spider the site more frequently. News stories were then promoted via social media.
Linkbait features encouraged people to share URLs and items via social media and other platforms which increased site referrals.
SEO Campaign Achieved
CRO Campaign
User journey from SERP to site was completely refocused.
Redesigned site based on factors that aided and enhanced the user experience.
Retired elements that were distracting or redundant such as the e-newsletter feature and directory enquiries.
Introduced a conversion rate rich homepage which included adding the business USP to the header reiterating the benefits of the service across the entire site.
Added a visitor survey to gather valuable customer feedback and testimonials; the latter of which are now used onsite.
Social media campaign
The website was redesigned to be viewed more easily on a mobile platform.
Relevant social media profiles were set and regularly updated.
Facebook 'like' and Stumbleupon icons were added to every page to encourage social media interaction.
Social Media Campaign Diagram: Twitter
Analysed topics that are trending on Twitter.
Assessed which of these were relevant to the client.
Tied in relevant product or offer to trending topics.
We saw subsequent enhanced exposure via Google real time results as well as retweeting from Twitter users.
Campaign Summary
SEO performance has driven a mobile and social pick up.
Firstnumber's global presence has grown via a solid linkbuilding campaign across key terms.
Integrated social media was responsible for increased traffic as well as improved community interaction.
A complete site redesign allowed mobile devices to access and interact effectively with the site, encouraging uptake.