Research & Insights
Discover how leading CMOs are changing their strategies to beat the best.
QueryClick CMO Performance Report
QueryClick’s survey-based CMO Performance Report explores the ad spend concerns of CMOs from UK consumer brands with revenue of over £150m - concerns that include a lack of transparency and lack of confidence in the performance delivered by their investment.
The report reveals a profound shift in the way that CMOs are engaging agencies and spending their marketing budgets...
QueryClick Programmatic AdFraud Transparency Report
QueryClick surveyed over 150 marketing heads from UK brands with a revenue of over £100 million, and then brought both publishers and brands together at a roundtable, to uncover their concerns about programmatic ad fraud.
Astonishingly, 93% of brands believe that up to one-fifth of their ads are viewed by robots – and worse...
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