Research & Insights

Discover how leading CMOs are changing their strategies to beat the best.

QueryClick's CMO Performance Report 2018

QueryClick CMO Performance Report

QueryClick’s survey-based CMO Performance Report explores the ad spend concerns of CMOs from UK consumer brands with revenue of over £150m - concerns that include a lack of transparency and lack of confidence in the performance delivered by their investment.

The report reveals a profound shift in the way that CMOs are engaging agencies and spending their marketing budgets...

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QueryClick's Programmatic AdFraud Report 2017

QueryClick Programmatic AdFraud Transparency Report

QueryClick surveyed over 150 marketing heads from UK brands with a revenue of over £100 million, and then brought both publishers and brands together at a roundtable, to uncover their concerns about programmatic ad fraud.

Astonishingly, 93% of brands believe that up to one-fifth of their ads are viewed by robots – and worse...

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