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Forthcoming QC Event

Event: Not Provided? Finally, Completely, Solved.

See how to return granular “Not Provided” search data to your analytics package, find new insights and turbo-charge your SEO Performance. 30th September - 9am To 11am at the RSA , 8 John Adam Street, London WC2N 6EZ Coffee, tea and pastries will be available.

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Applying The Big Idea Concept To Data-Driven Storytelling

11th July 2016 → Flora Bui Quang Da

Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative?

YouTube Analytics: Using Data To Optimise Your Video Strategy

24th June 2016 → Alistair Wollaston

As the world’s largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it’s not uncommon to find that developing an effective YouTube strategy can pose a challenge to even the largest of eco...

Google PPC Announcements 2016

25th May 2016 → QueryClick

The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we’ll round up the latest PPC and AdWords news from the announcement.

Is Blogging Really Dead?

02nd May 2016 → Donna Kean

You may have heard that blogging is old news, or worse - dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But, is it true that blogging is really dead?

Now On Air: All You Need To Know About "Facebook Live" Video Streaming

27th April 2016 → Flora Bui Quang Da

If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend - then found out that it was instead a Live video. Why shouldn't you ignore this notification like you usually ignore the ones telling y...

How To Update Your Shopping Feed Directly In The Merchant Center

19th April 2016 → QueryClick

Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create rules to update their data.

5 Ways Of Obtaining High-Quality Backlinks From Government And Educational Domains

06th April 2016 → QueryClick

One of the most important factors of a successful linkbuilding strategy is maintaining a natural and diverse backlink profile. If the majority of links referring to your website are manually built in a large scale, Google can regard this as an attempt to manipulate their algorithms, which can re...

How Facebook Reactions Will Affect Marketers

01st April 2016 → Flora Bui Quang Da

Unless you've been living under a rock in recent months, you'll have heard about Facebook's latest update. An answer to the people's demand for a dislike button has now been rolled out worldwide, in the form of 5 additional reactions you can choose in addition to the classic "like”.

Paid Search As Part Of A Multi-Channel Marketing Strategy

09th March 2016 → Justyna Korpala

Some say that PPC is all about the numbers, and it's easy to see why. This isn’t entirely true though, as there is another, often overlooked, side to Paid Search that comes through its agility.

Developing A Strong Rationale For Creative Projects

07th March 2016 → Cathryn Philip

When we invest in making creative content, our ultimate aim is for that content to achieve viral success. To make sure that is going to happen a lot of time and energy is required, not to mention design work and an extensive promotion plan. Therefore, instead of going with the first idea we thin...

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Our Latest Investigations

SEO Insights: Black Friday Industry Report - Part 2

31st December 2015 → QueryClick

In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.

SEO Insights: Black Friday Industry Report

25th November 2015 → QueryClick

Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015. When your e-commerce clients are used to multi-million pound return on...

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Use Power BI to supercharge your SEO

26th July 2016 → Chris Liversidge

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search En...

Machine learning for large-scale SEM accounts

01st July 2016 → David Fothergill

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. The post Machine learning for large-scale SEM accounts appeared first on Search Engine Land.

True performance baselines & ROI for SEO without attribution modeling

31st May 2016 → Chris Liversidge

How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines ROI for S...

Develop free, lightweight attribution insights for your paid & organic channels

12th April 2016 → Chris Liversidge

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for you...

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Keep on top of the latest from the world of search. Relevant news, developments and search-based updates to make sure you’re always in the know.

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