Marketing News & Events

17 July 2018 // Chris Liversidge

The proliferation of mobile use in our every day lives has seen the average person receive up to 4,000 marketing messages each day, from Facebook ads to direct mail, brands are fiercely competing for our attention. With consumer eyeballs taking in more content than ever, brands need to have a so...

21 June 2018 // QueryClick

QC are pleased to announce that we have made a series of strategic senior hires and promotions to drive our future growth and expansion plans. Based in our London office, Kristi Hoyle joins us as Head of Account Management. Kristi brings a wealth of experience to the role having spent over five...

21 April 2018 // QueryClick

We have launched of a partnership with Mental Health UK, marking the start of Stress Awareness Month 2018. The partnership will see the consultancy raise £10,000 for the mental health charity as part of its 10th anniversary celebrations. The consultancy's digital marketing specialists, based...

21 February 2018 // QueryClick

The digital marketing challenger agency, QueryClick, has released its Programmatic Ad Fraud Transparency report, revealing a crisis of confidence in the digital advertising industry. The survey of 150 Heads of Marketing, eCommerce and Digital at major UK brands with a revenue of over £100milli...

15 November 2016 // Stuart Ferrie

Traffic can come to your website from many sources, each with their own strengths, weaknesses and areas for optimisation. To ensure that your online marketing endeavours are fully efficient, learnings from each channel should be applied to others wherever possible. One of the main areas where t...

20 October 2016 // Scott McBay

Making changes to a website costs money, making significant changes can require a significant investment. Across the majority of SEO projects I've worked on over the last 14 years, SEO tends to be retrofitted to websites. So to facilitate changes the ecommerce manager or digital marketing manag...

07 October 2016 // Andy Campbell

With the holiday season just around the corner, what improvements have Google made to AdWords in 2016 to help advertisers really make the most of the busiest time of year? Below is a summary (in chronological, then in priority order) of the more important changes rolled out between January and...

23 September 2016 // Stewart Donaldson

First, it was grouping sets keyphrase volumes together, then it was throttling search volume data for low spending AdWords accounts, now it looks like Google has stopped providing certain keyphrases altogether in Keyword Planner (KWP). Last week we discovered that when entering certain keyphra...

15 September 2016 // Lisa Jamison

At a very cursory level, bounce rate is designed to tell you if your content is meeting your audience's expectations or not. But if there's one thing I've learnt over the years, it's that this metric should never be taken at face value. Whilst Google describes it as the percentage of single-pag...

08 September 2016 // David Fothergill

The terminology 'big data' has been in the mainstream consciousness for a few years now, and its profile is being raised all the time by successes such as IBM Watson's impact since its 'Jeopardy' win and Google's AlphaGo. In our industry, we can look to the implementation of Rank Brain as evid...

02 September 2016 // Chris Liversidge

Calculating Lifetime Value has been a challenge for marketers since day one. Typically the data you need to analyse is spread over multiple locations. Today, you might have web analytics data from GA or Omniture, customer engagement data in DoubleClick, CRM data, offline customer data from cal...