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Developing the Business Case for Implementing SEO Recommendations

20th October 2016 → Scott McBay

Making changes to a website costs money, making significant changes can require a significant investment. Across the majority of SEO projects I’ve worked on over the last 14 years, SEO tends to be retrofitted to websites. So to facilitate changes the ecommerce manager or digital marketing manag...

AdWords Changes in 2016

07th October 2016 → Andy Campbell

With the holiday season just around the corner, what improvements have Google made to AdWords in 2016 to help advertisers really make the most of the busiest time of year?

Google’s Keyword Planner Has Now Stopped Showing Certain Keyphrases Altogether

23rd September 2016 → Stewart Donaldson

First, it was grouping sets keyphrase volumes together, then it was throttling search volume data for low spending AdWords accounts, now it looks like Google has stopped providing certain keyphrases altogether in Keyword Planner (KWP).

Quantifying the Value of Bounce Rate for Ecommerce

15th September 2016 → Lisa Jamison

At a very cursory level, bounce rate is designed to tell you if your content is meeting your audience’s expectations or not. But if there’s one thing I’ve learnt over the years, it’s that this metric should never be taken at face value.

Harnessing Big Data for SEM: How to Steal a March on the Competition

08th September 2016 → David Fothergill

The terminology 'big data' has been in the mainstream consciousness for a few years now, and its profile is being raised all the time by successes such as IBM Watson's impact since its 'Jeopardy' win and Google's AlphaGo.

How Weather Forecasting Can Teach Marketers to Calculate Lifetime Value

02nd September 2016 → Chris Liversidge

Calculating Lifetime Value has been a challenge for marketers since day one. Typically the data you need to analyse is spread over multiple locations. Today, you might have web analytics data from GA or Omniture, customer engagement data in DoubleClick, CRM data, offline customer data from call...
Forthcoming QC Event

Event: Not Provided? Finally, Completely, Solved.

See how to return granular “Not Provided” search data to your analytics package, find new insights and turbo-charge your SEO Performance. 30th September - 9am To 11am at the RSA , 8 John Adam Street, London WC2N 6EZ Coffee, tea and pastries will be available.

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Applying The Big Idea Concept To Data-Driven Storytelling

11th July 2016 → Flora Bui Quang Da

Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative?

YouTube Analytics: Using Data To Optimise Your Video Strategy

24th June 2016 → Alistair Wollaston

As the world’s largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it’s not uncommon to find that developing an effective YouTube strategy can pose a challenge to even the largest of eco...

Google PPC Announcements 2016

25th May 2016 → QueryClick

The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we’ll round up the latest PPC and AdWords news from the announcement.

Is Blogging Really Dead?

02nd May 2016 → Donna Kean

You may have heard that blogging is old news, or worse - dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But, is it true that blogging is really dead?

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Our Latest Investigations

SEO Insights: Black Friday Industry Report - Part 2

31st December 2015 → QueryClick

In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.

SEO Insights: Black Friday Industry Report

25th November 2015 → QueryClick

Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015. When your e-commerce clients are used to multi-million pound return on...

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Connect audience insight to your SEO strategy

19th October 2016 → Chris Liversidge

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

The SEM automation primer

26th August 2016 → David Fothergill

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land.

Integrate lifetime value to benefit a customer-led SEO strategy

23rd August 2016 → Chris Liversidge

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.

Use Power BI to supercharge your SEO

26th July 2016 → Chris Liversidge

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search En...

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