HomeNews / Events → Google’s Keyword Planner Has Now Stopped Showing Certain Keyphrases Altogether

Google’s Keyword Planner Has Now Stopped Showing Certain Keyphrases Altogether

23rd September 2016 > Stewart Donaldson

First, it was grouping sets keyphrase volumes together, then it was throttling search volume data for low spending AdWords accounts, now it looks like Google has stopped providing certain keyphrases altogether in Keyword Planner (KWP).

Last week we discovered that when entering certain keyphrases into KWP, instead of returning what was typed in, KWP now returns (what can only be assumed is) the highest searched for variant.

For example, if SEOs are to enter in plurals with their non-plural equivalents, acronyms vs. their long-handed counterparts or words that can be spelled with or without a space, KWP will now only return one of the two versions of that keyphrase.

Plurals vs. Non-Plurals

Acronyms vs. Longhand

Words Spelled With or Without a Space

For the moment, it looks like keyphrases with stemming variants: -er, -ing, -ized, -ed etc. and words with and without punctuation are unaffected by this recent change.

However, it looks like Google has some work to do around the semantics of this recent change. In the example below, KWP looks to return certain search variants that can have completely different meanings from the keyphrase that is entered.

Unsurprisingly, the change affects both high and low-spending AdWords accounts, and arguably now renders the tool useless for those that don’t have the budget available to maintain those upper spend levels in AdWords.

As far as we are aware, no such change has been picked up yet by industry publications Search Engine Land, Search Engine Roundtable, SEMPost etc. and we are yet to see any comments from Google.

Once we hear of any updates in the industry, we'll keep you posted.

Share & Discuss

Stewart Donaldson

SEO Account Manager

Having worked on both the client and agency sides of digital marketing, Stewart has first-hand experience of how SEO works within both types of organisations and how to communicate complex search marketing solutions into language clients can easily understand.

Stewart's Latest Posts

Why You Shouldn’t Be Reliant On Social Media For Link Building

21st October 2015 → Stewart Donaldson

If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to it. However, after a recent study by Buzzsumo and Moz, you might want to rethink this strategy if it is your sole...

Campaign Insider

Keep on top of the latest from the world of search. Relevant news, developments and search-based updates to make sure you’re always in the know.


QueryClick Ltd
7 Castle Street Edinburgh EH2 3AH
+44 (0)131 556 7078 Map


QueryClick Ltd
1 Mark Square London EC2A 4EG

Contact Us


+44 (0)131 556 7078

Company number: SC342868

VAT number: GB 935518900