Marketing News & Events

08 September 2016 // David Fothergill

The terminology 'big data' has been in the mainstream consciousness for a few years now, and its profile is being raised all the time by successes such as IBM Watson's impact since its 'Jeopardy' win and Google's AlphaGo. In our industry, we can look to the implementation of Rank Brain as evid...

02 September 2016 // Chris Liversidge

Calculating Lifetime Value has been a challenge for marketers since day one. Typically the data you need to analyse is spread over multiple locations. Today, you might have web analytics data from GA or Omniture, customer engagement data in DoubleClick, CRM data, offline customer data from cal...

01 August 2016 // QueryClick

See how to return granular "Not Provided" search data to your analytics package, find new insights and turbo-charge your SEO Performance. 30th September - 9am To 11am at the RSA , 8 John Adam Street, London WC2N 6EZ Coffee, tea and pastries will be available. What's the session about? So yo...

11 July 2016 // Flora Bui Quang Da

Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative? Recently, Moz has established that data is meaningless without a story, MarketingLand has published an article detailing what a data-driven story should contain in order to go viral...

24 June 2016 // Alistair Wollaston

As the world's largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it's not uncommon to find that developing an effective YouTube strategy can pose a challenge to even the largest of ec...

25 May 2016 // QueryClick

The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we'll round up the latest PPC and AdWords news from the announcement. The Facts Google started the summit with some pretty impressive facts, and the running theme throughout the pre...

02 May 2016 // Donna Kean

You may have heard that blogging is old news, or worse - dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But, is it true that blogging is really dead? In a word, no. Blogging is - or should be - an integral...

27 April 2016 // Flora Bui Quang Da

If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend - then found out that it was instead a Live video. Why shouldn't you ignore this notification like you usually ignore the ones telling y...

19 April 2016 // QueryClick

Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create rules to update their data. To see if you have access to this beta, simply l...

06 April 2016 // QueryClick

One of the most important factors of a successful linkbuilding strategy is maintaining a natural and diverse backlink profile. If the majority of links referring to your website are manually built in a large scale, Google can regard this as an attempt to manipulate their algorithms, which can re...

© QueryClick Ltd 2018 / Privacy & Terms