Marketing News & Events

21 October 2015 // Justyna Korpala

Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface - after renaming it "Gmail Ads". So, What Are Gmail Ads? Gmail Ads are native ads which appear at the top of...

21 October 2015 // Stewart Donaldson

If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to it. However, after a recent study by Buzzsumo and Moz, you might want to rethink this strategy if it is your sol...

19 October 2015 // QueryClick

If you're seeking to optimise your website and to improve search engine visibility, you may have come across XML sitemaps. There's a lot of information out there about XML sitemap guidelines and SEO, but most of it is scattered across the web. Google themselves have published several different...

18 May 2015 // Haitham Fattah

When developing a new site with SEO in mind, one critical aspect of the site design that is typically overlooked is the URL format. URLs play an important role in achieving strong SEO performance from your site for a number of reasons. While keyphrases in a URL may no longer be weighted as heav...

12 February 2015 // QueryClick

The choice between using subdomains or subfolders has always been a much discussed topic in the SEO field. There are many different opinions on this issue, even an official one given by Google themselves, but more anecdotal evidence has started to surface in the past few months, as some sites h...

08 January 2015 // QueryClick

A MySQL database serves as the backend for the automated reporting. This is not overkill. Using Excel data tables enforces sensible data layout (typically, the biggest problem with any Excel workbook), and introduces SQL expressions that allows us to avoid horrendous nested/array-formula compli...

19 December 2014 // QueryClick

If you're reading this blog, it's likely that you've passed your Google AdWords Fundamentals Exam. The next step now is to get yourself fully certified by passing the Search or Display Advanced Exam through Google Partners. Why Get Certified Once you are certified, your agency can qualify for...

10 November 2014 // QueryClick

I am no designer, but with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required. What Makes Google Web Designer Special? Google Web Designer is a tool which enables users to design and build HTML5 ads. Although the name sug...

13 October 2014 // Emma Arnott

With the holiday season on the horizon, your festive marketing plans will no doubt be in full swing but how good is your checkout process at transporting visitors down the purchase funnel? Forced registration is a known barrier to conversion with 1 in 4 online shoppers suggested they would aba...

09 September 2014 // David Fothergill

Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance. To quickly summarise that post: An 'n-gram' is "a continuous sequence of n items from a given sequence of text or speech", or a string of words of specified length Splitting keywords...

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