Marketing News & Events

08 September 2014 // Lisa Jamison

Part of my role here at QueryClick is to identify content gaps and opportunities across our clients' sites. So what does that mean, exactly? Well, clients very often come to us because they are under-performing online. Our job is to figure out why. Of course, there may be any number of reasons...

21 August 2014 // Stuart Ferrie

It's been mentioned in previous blog posts that AdWords - and PPC in general - can be a pretty complex system to get around. You have to get accustomed to the nuances of the software, and how little changes in one area can have a huge impact in others. Recently, I've been learning about the s...

18 July 2014 // QueryClick

In this post, I'm going to talk about how we went about automating our reporting using a Raspberry Pi, Python, and MySQL. This is a big topic, so in future posts I will drill down to the details of installing MySQL, using SQLAlchemy as an ORM, writing Python scripts to automate data collection,...

09 May 2014 // QueryClick

If you're reading this blog, you're probably considering taking the Google AdWords Fundamentals Exam. Relax, this blog has everything you need so keep reading and enjoy! The Basics 120 Minutes 90 multiple choice questions Open-book exam 85% pass rate Valid for 2 years Once you answer the q...

27 February 2014 // David Fothergill

Having worked with AdWords reports and metrics for the best part of the past decade, I'm always keen for fresh ways to try and get a better understanding of the data and what it means in terms of performance. Recently, I've been using the 'R' language for various purposes, one of which has been...

17 October 2013 // QueryClick

So many people have Google Analytics installed, and yet so few people really use it. A key failing is when goals are not configured, and this is particularly common with non e-commerce sites. Often people operating these sites feel that goals don't apply to them. Well guess what? They do. Big ...

22 July 2013 // Haitham Fattah

At the coal-face of technical SEO, we are required daily to sift through a significant tonnage of data. We work with some very large and complex sites here at QC towers and without a generous degree of automation in our workflow, we would be scratching for that proverbial black gold with our bl...

06 May 2013 // QueryClick

I've been recently seeing, amongst our clients and other sites, a lot more GeoIP redirection work going on. To the uninitiated, this is the practice of automatically redirecting a user with a hard, HTTP redirect based upon their actual physical location in the world - or, more accurately, based...

01 May 2013 // QueryClick

Excel is the most powerful software that most people use at work, yet many only scrape the surface of what it can do. In digital marketing world being good at Excel is about being good at your job. When analysing marketing data you often find yourself working around the formulas that Excel prov...

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