You may have heard that blogging is old news, or worse - dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But, is it true that blogging is really dead?
If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend - then found out that it was instead a Live video.
Why shouldn't you ignore this notification like you usually ignore the ones telling y...
Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create rules to update their data.
One of the most important factors of a successful linkbuilding strategy is maintaining a natural and diverse backlink profile. If the majority of links referring to your website are manually built in a large scale, Google can regard this as an attempt to manipulate their algorithms, which can re...
Unless you've been living under a rock in recent months, you'll have heard about Facebook's latest update. An answer to the people's demand for a dislike button has now been rolled out worldwide, in the form of 5 additional reactions you can choose in addition to the classic "like”.
When we invest in making creative content, our ultimate aim is for that content to achieve viral success. To make sure that is going to happen a lot of time and energy is required, not to mention design work and an extensive promotion plan. Therefore, instead of going with the first idea we thin...
As the second-largest search engine in existence, YouTube receives over 30 million visitors every day. As such, it represents an enormous commercial opportunity for any business that can properly utilise video content to promote their product or service.
In recent months, you’re likely to have heard of the acronym AMP within the search industry. AMP stands for Accelerated Mobile Pages, and it’s the newest project that Google, Twitter, and many other businesses and developers have been working on.
In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.
Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015.
When your e-commerce clients are used to multi-million pound return on...
How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.
The post Building ROI-focused SEO strategies: A framework appeared first on Search Engine Land.
Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
The post The SEM automation primer appeared first on Search Engine Land.
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