If you're reading this blog, it's likely that you've passed your Google AdWords Fundamentals Exam. The next step now is to get yourself fully certified by passing the Search or Display Advanced Exam through Google Partners.
Part of my role here at QueryClick is to identify content gaps and opportunities across our clients' sites. So what does that mean, exactly? Well, clients very often come to us because they are under-performing online. Our job is to figure out why.
It's been mentioned in previous blog posts that AdWords - and PPC in general - can be a pretty complex system to get around. You have to get accustomed to the nuances of the software, and how little changes in one area can have a huge impact in others.
In this post, I'm going to talk about how we went about automating our reporting using a Raspberry Pi, Python, and MySQL. This is a big topic, so in future posts I will drill down to the details of installing MySQL, using SQLAlchemy as an ORM, writing Python scripts to automate data collection, ...
Having worked with AdWords reports and metrics for the best part of the past decade, I’m always keen for fresh ways to try and get a better understanding of the data and what it means in terms of performance. Recently, I’ve been using the ‘R’ language for various purposes, one of which has been ...
Remarketing is a feature of AdWords that allows you to show image ads to people who have visited certain areas of your site. So, if visitors landed on the Vanilla Ice cream page of your online desert shop, image ads depicting a delicious tub of vanilla ice cream would be shown to them (via the G...
In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.
Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015.
When your e-commerce clients are used to multi-million pound return on...
Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
The post The SEM automation primer appeared first on Search Engine Land.
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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