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Our Top Tips To Pass The AdWords Advanced Search Exam

19th December 2014 → QueryClick

If you're reading this blog, it's likely that you've passed your Google AdWords Fundamentals Exam. The next step now is to get yourself fully certified by passing the Search or Display Advanced Exam through Google Partners.

Using Google Web Designer With Adwords

10th November 2014 → QueryClick

I am no designer, but with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required.

Guest Checkout: Could It Improve Conversion Rates This Christmas?

13th October 2014 → Emma Arnott

With the holiday season on the horizon, your festive marketing plans will no doubt be in full swing but how good is your checkout process at transporting visitors down the purchase funnel?

An 'N-Gram Analysis' Tool In R

09th September 2014 → David Fothergill

Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance.

Identifying Gaps & Opportunities As Part Of Your Content Strategy

08th September 2014 → Lisa Jamison

Part of my role here at QueryClick is to identify content gaps and opportunities across our clients' sites. So what does that mean, exactly? Well, clients very often come to us because they are under-performing online. Our job is to figure out why.

AdWords Scripting & The AWQL (AdWords Query Language)

21st August 2014 → Stuart Ferrie

It's been mentioned in previous blog posts that AdWords - and PPC in general - can be a pretty complex system to get around. You have to get accustomed to the nuances of the software, and how little changes in one area can have a huge impact in others.

Automated Reporting With A Raspberry Pi: Part 1

18th July 2014 → QueryClick

In this post, I'm going to talk about how we went about automating our reporting using a Raspberry Pi, Python, and MySQL. This is a big topic, so in future posts I will drill down to the details of installing MySQL, using SQLAlchemy as an ORM, writing Python scripts to automate data collection, ...

How To Pass The AdWords Fundamentals Exam

09th May 2014 → QueryClick

If you're reading this blog, you're probably considering taking the Google AdWords Fundamentals Exam. Relax, this blog has everything you need so keep reading and enjoy!

Visualising AdWords Data Using 'R'

27th February 2014 → David Fothergill

Having worked with AdWords reports and metrics for the best part of the past decade, I’m always keen for fresh ways to try and get a better understanding of the data and what it means in terms of performance. Recently, I’ve been using the ‘R’ language for various purposes, one of which has been ...

An Introduction To Google Dynamic Remarketing

15th January 2014 → Stuart Ferrie

Remarketing is a feature of AdWords that allows you to show image ads to people who have visited certain areas of your site. So, if visitors landed on the Vanilla Ice cream page of your online desert shop, image ads depicting a delicious tub of vanilla ice cream would be shown to them (via the G...

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SEO Insights: Black Friday Industry Report - Part 2

31st December 2015 → QueryClick

In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.

SEO Insights: Black Friday Industry Report

25th November 2015 → QueryClick

Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015. When your e-commerce clients are used to multi-million pound return on...

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Building ROI-focused SEO strategies: A framework

25th July 2017 → Chris Liversidge

How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. The post Building ROI-focused SEO strategies: A framework appeared first on Search Engine Land.

Why content-led SEO will always fail to build links effectively

07th February 2017 → Chris Liversidge

Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.

Connect audience insight to your SEO strategy

19th October 2016 → Chris Liversidge

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

The SEM automation primer

26th August 2016 → David Fothergill

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land.

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