At the coal-face of technical SEO, we are required daily to sift through a significant tonnage of data. We work with some very large and complex sites here at QC towers and without a generous degree of automation in our workflow, we would be scratching for that proverbial black gold with our blo...
I've been recently seeing, amongst our clients and other sites, a lot more GeoIP redirection work going on. To the uninitiated, this is the practice of automatically redirecting a user with a hard, HTTP redirect based upon their actual physical location in the world - or, more accurately, based ...
In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.
Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015.
When your e-commerce clients are used to multi-million pound return on...
Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
The post The SEM automation primer appeared first on Search Engine Land.
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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