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Google Analytics: Non-Ecommerce Site Goals

17th October 2013 → QueryClick

So many people have Google Analytics installed, and yet so few people really use it.

The Good, The Bad And The Badass: The Five Best Web Crawlers And Sitemap Generators For SEO

22nd July 2013 → Haitham Fattah

At the coal-face of technical SEO, we are required daily to sift through a significant tonnage of data. We work with some very large and complex sites here at QC towers and without a generous degree of automation in our workflow, we would be scratching for that proverbial black gold with our blo...

GeoIP Look-Up, IP Sniffers And How You Should Really Deal With Multinational Websites

06th May 2013 → QueryClick

I've been recently seeing, amongst our clients and other sites, a lot more GeoIP redirection work going on. To the uninitiated, this is the practice of automatically redirecting a user with a hard, HTTP redirect based upon their actual physical location in the world - or, more accurately, based ...

Search A String For A List Of Matches In Excel

01st May 2013 → QueryClick

Excel is the most powerful software that most people use at work, yet many only scrape the surface of what it can do. In digital marketing world being good at Excel is about being good at your job.

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SEO Insights: Black Friday Industry Report - Part 2

31st December 2015 → QueryClick

In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year in the UK.

SEO Insights: Black Friday Industry Report

25th November 2015 → QueryClick

Last year, online shoppers in the UK spent an estimated £810m on Black Friday - which eclipsed both Cyber Monday and Boxing Day as the most valuable shopping day of the year - and this figure is expected to increase in 2015. When your e-commerce clients are used to multi-million pound return on...

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Building ROI-focused SEO strategies: A framework

25th July 2017 → Chris Liversidge

How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. The post Building ROI-focused SEO strategies: A framework appeared first on Search Engine Land.

Why content-led SEO will always fail to build links effectively

07th February 2017 → Chris Liversidge

Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.

Connect audience insight to your SEO strategy

19th October 2016 → Chris Liversidge

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

The SEM automation primer

26th August 2016 → David Fothergill

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land.

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