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Alistair Wollaston

Digital Content Executive

After graduating in Journalism at Edinburgh Napier University, Alistair began working at QueryClick as a Copywriter in early 2015 before moving up into his current role as a Digital Content Executive a year later. As part of the SEO team, he is responsible for guiding content strategy, creation and consultancy across Wolseley and EE, as well as managing content on QueryClick’s own website.

In his role, Alistair also specialises in YouTube video and channel optimisation, and has used his background in journalism to support in the creation of large-scale creative content campaigns aimed at providing ranking increases, building high-authority inbound links, and increasing clients’ brand visibility.

Alistair's Latest Posts

YouTube Analytics: Using Data To Optimise Your Video Strategy

24th June 2016 → Alistair Wollaston

As the world’s largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it’s not uncommon to find that developing an effective YouTube strategy can pose a challenge to even the largest of eco...

Understanding YouTube Ranking Factors

02nd March 2016 → Alistair Wollaston

As the second-largest search engine in existence, YouTube receives over 30 million visitors every day. As such, it represents an enormous commercial opportunity for any business that can properly utilise video content to promote their product or service.
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