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Justyna Korpala

Paid Search Account Executive

After graduating in Business Management and Marketing at Heriot-Watt University and a brief career in finance, Justyna joined QueryClick in 2014 as a Paid Search Account Analyst. Since then, she has developed her PPC/SEO expertise and become an expert in integrated SEM approaches.

In her role, Justyna is responsible for developing, implementing and optimising online advertising across AdWords and Bing for a variety of e-commerce clients including Aggreko, Wolseley, Envirofone, and Salon Services. Drawing from her educational background in marketing and economics, she actively supports clients in the integration of SEM strategies specifically across PPC, SEO and Social.

Key Metric

Thanks to Justyna’s effective account management and restructuring of Google Shopping campaigns, a major mobile phone retailer enjoyed a 42% decrease in CPAs QoQ.

Justyna's Latest Posts

Paid Search As Part Of A Multi-Channel Marketing Strategy

09th March 2016 → Justyna Korpala

Some say that PPC is all about the numbers, and it's easy to see why. This isn’t entirely true though, as there is another, often overlooked, side to Paid Search that comes through its agility.

You’ve Got Mail: Gmail Ads 101

21st October 2015 → Justyna Korpala

Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface - after renaming it “Gmail Ads”.
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The Rest of the PPC Team

Stuart Ferrie

PPC Account Manager

With a degree in Business Economics & Marketing, Stuart spent two years working for a student union managing web content and strategic advertising dis...

Scott McBay

Head of Search Marketing

Scott is an experienced search marketer who has been developing strategies for blue chip clients for over 12 years. He is a specialist in search marke...

Alan Hannah

Developer

Alan moved to QueryClick in August 2013 after spending two years working as a front-end developer for an accountancy firm in Aberdeen. In his role, Al...

David Fothergill

Head of Product Development & Insight

David is an experienced search marketer who heads up both our Product Development and Web Analytics teams. He has handled search marketing accounts fo...

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