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Lisa Jamison

Senior Digital Content Manager

Lisa is an experienced Digital Content Manager with a background in translation, copywriting and content management. Prior to joining QueryClick in 2013, Lisa worked as an in-house translator and editor in Germany before setting up her own translation and copy-editing business which she ran for several years before moving into digital marketing.

At QueryClick, she heads up the digital content team and has worked with a wide range of ecommerce clients to define and implement bespoke content strategies as part of their search marketing campaigns, including Tesco, Toys R Us and EE.

Specialising in digital content consultancy and training, Lisa also works closely with our clients’ content teams to upskill them in the fundamentals of search engine optimisation and writing for the web.

Key Metric

Working alongside the content team at a large ecommerce clothing retailer, Lisa and her content team were able to identify areas where content was significantly under-performing across the site. As a result of a targeted on-page optimisation and content creation strategy, Lisa and the team contributed to increased organic revenue through the site by 73%, equating to an additional £6.7 million in revenue over a six-month period.

Lisa's Latest Posts

Quantifying the Value of Bounce Rate for Ecommerce

15th September 2016 → Lisa Jamison

At a very cursory level, bounce rate is designed to tell you if your content is meeting your audience’s expectations or not. But if there’s one thing I’ve learnt over the years, it’s that this metric should never be taken at face value.

Identifying Gaps & Opportunities As Part Of Your Content Strategy

08th September 2014 → Lisa Jamison

Part of my role here at QueryClick is to identify content gaps and opportunities across our clients' sites. So what does that mean, exactly? Well, clients very often come to us because they are under-performing online. Our job is to figure out why.
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Alistair Wollaston

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Melanie Orr

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Lauren McKay

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Donna Kean

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