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Michelle Waddell

Senior Account Manager

After graduating from Heriot Watt University in Edinburgh in Translation and Interpreting (French & German), Michelle spent some time working in Germany, where she was introduced to the world of digital marketing. Upon returning to Scotland, she joined QueryClick as an Account Executive, soon progressing to an Account Manager and now in her role of Senior Account Manager.

In this role, Michelle is responsible for driving SEO strategy and results as well as growing and developing client accounts at QueryClick. She manages teams across a range of ecommerce clients, including B&Q, Toys R Us, Sally and Aggreko.

With her experience in the translation industry and keen interest in international marketing, Michelle also heads up our multinational service offering at QueryClick. She has used her background in translation to support training localisation specialists in international SEO and has used her SEO experience to run effective and successful multinational campaigns.

Key Metric

Managing all aspects of an international SEO campaign for an educational development site, from content and inbound to technical recommendations, Michelle and her team managed to deliver an impressive 162% year-on-year increase in organic traffic to the site.

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QueryClick Ltd
7 Castle Street Edinburgh EH2 3AH
+44 (0)131 556 7078 Map


QueryClick Ltd
11 Argyll Street London W1F 7TH
+44 (0)207 183 0344 Map

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+44 (0)131 556 7078

Company number: SC342868

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