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Scott McBay

Head of Search Marketing

Scott is an experienced search marketer who has been developing strategies for blue chip clients for over 12 years. He is a specialist in search marketing for ecommerce and has worked with major online retailers including EE, Toys R Us, Game, B&Q, Hunter and Tesco.

Having developed experience leading projects at Bigmouthmedia, formerly one of the UK’s leading SEO agencies, he then went on to work with a creative agency where he was involved in leading the management of design and build projects.

Scott takes an active role throughout projects, supporting the SEM team with the development of data-driven search marketing strategies that are focused on delivering performance against our client’s core objectives.

Key Metric

Working with a leading UK toy retailer, Scott and the SEO team found that there was a challenge with a lack of resource to manage content on the site. Working with the client to solve this problem using a combination of training and creation of optimised content in-line with their tone of voice, Scott and his team were able to remove the bottleneck on the client side.

This resulted in the delivery of a 21% increase in rankings for the top 200 products, contributing to an additional £19.5m delivered through SEO in the first year they worked with QueryClick.

Scott's Latest Posts

Developing the Business Case for Implementing SEO Recommendations

20th October 2016 → Scott McBay

Making changes to a website costs money, making significant changes can require a significant investment. Across the majority of SEO projects I’ve worked on over the last 14 years, SEO tends to be retrofitted to websites. So to facilitate changes the ecommerce manager or digital marketing manag...
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The Rest of the Management Team

Chris Liversidge

Managing Director

Chris started his career as a freelancer building websites for businesses before there was widespread internet adoption, and as a result used to deliv...

Jamie Learmont

Head of Finance & Operations

Jamie is an experienced commercial leader with a background in management accounting, business analysis and managing operational change for growth. Pr...

David Fothergill

Head of Product Development & Insight

David is an experienced search marketer who heads up both our Product Development and Web Analytics teams. He has handled search marketing accounts fo...


QueryClick Ltd
7 Castle Street Edinburgh EH2 3AH
+44 (0)131 556 7078 Map


QueryClick Ltd
1 Mark Square London EC2A 4EG

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+44 (0)131 556 7078

Company number: SC342868

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