The Budget and what it means in terms of digital marketing

Despite George Osborne's Budget being branded a 'blood bath' with wave upon wave of public sector spending cuts, it has to be said that every cloud has its silver lining.

Tax breaks granted to small and medium-sized businesses is one such example and a move that hopes to encourage growth and stability; especially outside of London.

As part of a number of changes, small business start-ups are set to be offered a £5k tax break on national insurance contributions for the first 10 people they employ.

Small companies will also benefit from a cut of 20% to corporation tax alongside a Government pledge to approve 75% of small business loan requests to allow any remaining tax to be paid off over a longer period of time.

So, with a little extra spend in the bank where can SMEs look to get the best ROI and growth for their money?

Naturally, QueryClick think digital marketing is the best way forward, but not without good reason!

In a day and age where every penny counts many businesses won't have the margins for trial and error marketing and advertising campaigns.

Unlike traditional forums such as print, the digital arena provides parameters and accurate means for measuring success, not speculative rough estimates which were once commonplace.

Ultimately you can assess what works and what doesn't, allowing you to redirect funds much more quickly away from areas that aren't returning investment for you and into those that are.

Taking that first step and getting your business acquainted with the world of digital marketing also opens up doors to the wonderful world of 'free' where a winning social media strategy that utilises the likes of Twitter, Facebook, blogs and other applications can up your game – without spending a penny.

We're predicting that the SMEs that choose to reinvest tax and national insurance gains in digital marketing, SEO and conversion rate optimisation will become the success stories of the recession even quicker than anticipated.