Yes, I know that no one wants to hear about Christmas in July when we have 152 days to go until the big day, but if you’re a retailer and you want to generate more sales online, then this Christmas you would be a fool not to get your SEO party hat on now.
How to Make Sure You Have SEO in the Bag in Time for the Rush of Christmas Shoppers
Recent market research has shown that 48% of shoppers start their Christmas shopping in September, so you need to prepare in advance to ensure you’re performing for keywords that are relevant to your business. These keywords also have to focus on the keywords your shoppers will be searching for in the lead up to Christmas. Since organic traffic builds up over time, you need to start thinking about your keywords now, because your competitors may already be doing so.
Think back to last December when getting to work and going to the shops was almost impossible due to the extreme weather, so it’s necessary to plan for the unexpected. The heavy snow in 2010 is considered to be a large factor in making 27th December traffic peak higher than normal (4.5% up on 2009), as many shoppers couldn't complete their shopping before Christmas.
In addition, these figures also show that online retail sites historically receive 22% more traffic in November and December when compared to the rest of the year, so there really is no better time to invest in search engine optimisation. If work on an SEO campaign is started now, then it will make a big difference on sales figures in time for the Christmas rush.
Preparing in advance for Christmas and investing in SEO now means that the hard work is done properly and done early, which means that you can sit back and watch the results of all that effort have a positive effect on your sales later in the year.
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