Making Facebook Work For Your Brand

Amidst a world of social media madness it’s more important than ever to make sure that your brand and brand message are crystal clear.

With more than 500 million active users, Facebook is a good place to start and it makes sense to ensure your brand is as sleek and sharp as it can be on this daddy of social networks.

The good news is you don’t have to be wildly innovative either, all you need is a creative angle in line with your target audience; especially since networkers have shown they aren’t too busy to engage with brands in between organising their social lives and stalking ex-partners.

Infact, the social media marketing boffins at ExactTarget found that 38% of Facebook users follow at least one brand by clicking on a “Like” button, compared with 5% who follow at least one brand on Twitter.

Want to harness better brand presence on Facebook? Here’s some good places to start -

Brand Protection

Using Facebook for brand protection is a golden opportunity to protect your brand and to build customer trust. Remember first impressions count.

Building out bespoke landing pages and tabs grant you extra control in choosing what new visitors see first, whether it's a page on new products, e-newsletter sign up or a competition.

Branded landing pages will not only allow you to enhance and communicate your brand image, but will also help you fight against the threat of brand impostors.

Disney, for example, have all the responsibilities that come with catering for a younger audience; their Facebook page being no exception. So, instead of letting their social media run in neutral and risk inappropriate spam, they've decided to protect their brand and moderate their social media output like so.

Landing Pages

Bespoke landing pages aren't just great for protecting your brand, they are also key to making money.

Facebook’s flexibility means that it's the perfect platform for displaying temporary offers to large numbers of people and there's also the opportunity to serve exclusive promotions to your followers too.

Ideally, you want users to be able to buy in as few clicks as possible from your brand’s Facebook page, a process which Topshop have successfully cracked and will no doubt be encouraging thousands of extra customers into the sales funnel on a daily basis. 

Engage users

When used properly, Facebook can become like a second website for your brand and it's therefore crucial to ensure that your Facebook users feel they can interact and get involved

Body Shop engages their followers in line with their brand USP - an environmentally conscientious company for consumers who care about people and the planet -  in the form of a user survey, are you an earth lover? 

A recent poll by Wildfire Apps suggested that 50% of people like to engage in a poll or competition once a month via social media - the perfect opportunity to reiterate your brand message whilst adding a splash of fun along the way!