QueryClick launch SEO expert blogs

UK SEO firm QueryClick launch series of expert blogs to raise consumer awareness and understanding of the benefits of search engine optimisation, pay per click and conversation rate optimisation...

Edinburgh based SEO firm, QueryClick, have continued to assert themselves as industry leaders by launching a series of expert blogs aimed at enlightening and educating businesses of any size on the benefits of search engine optimisation.

Despite having a work force of just six people, the QueryClick team already have prior experience of working with some of the world's biggest brands including Virgin Media, BP, BBC, Penguin and Hilton Hotels and with over 25 years combined knowledge in SEO, PPC and conversion rate optimisation, the team's expert blogs promise to be packed with valuable insight.

Kick starting the expert blogs feature, QueryClick's business development executive, Ewan O'Donnell, cast his eye over the importance of Christmas SEO strategies.

In particular, Ewan highlighted the benefit of blending SEO, PPC and CRO to create a winning strategy during the holiday season, as he explains:

“When it comes to e-commerce, there's plenty of businesses that instinctively know they should be gearing up their online activity for Christmas but are unsure of how to go about it or what kind of gains they can look to achieve.

“Last year online Christmas sales exceeded £1.4 million in one minute alone, so there's plenty to capitalise on.

“While driving more traffic to your site with SEO and PPC is one thing, combining these two elements with conversion rate optimisation allows you to reduce the number of new visitors leaving your site by up to 20 per cent. Adding this number of potential sales to your Q4 turnover certainly isn't to be sniffed at.”

As well as Ewan's expert insight from a consumer and business development point of view, QueryClick will also be offering perspective on PPC, social media, analytics, reporting and web design; not to mention industry forecasts and in-depth discussions on innovation within the sector.

QueryClick have also put an emphasis on the accessibility of their blogs for a readership with a broad spectrum of SEO understanding.

As QueryClick director Chris Liversidge discusses:

“One of the main drivers of the QueryClick ethos is to educate our clients, and those interested in the industry alike, in the basics of SEO as a means of building a foundation of knowledge.

“Drawing on feedback from our clients, it would seem many people feel alienated by the technical jargon that can often be associated with SEO.

“We're on a mission to demystify the process of getting great results from websites so making sure our clients know exactly what's happening is key to everyone getting the most out our campaigns.”