At QueryClick we take a data-led approach to everything we do, using a variety of data sources to inform the direction of all of our search marketing strategies.
We also believe that data without context is meaningless. We extract actionable insight linked to measurable improvement from the data using a wide variety of methods including advanced segmentation, industry benchmarks and competitive intelligence analysis.
Web analytics is still a very software-centric discipline, and too often becomes bogged down in murky technical jargon and long implementation projects. This erodes trust in data and prevents businesses from leveraging the benefits of web analytics: optimising return on investment and customer experience.
Our approach to web analytics has been designed to avoid these pitfalls, and is broken into a variety of core components:
QueryClick’s process of analytics auditing includes reviewing our client’s analytics implementation, checking against a predefined set of criteria, and highlighting any obvious issues with data collection and configuration. We understand that your business goals and needs are unique, so we also structure and optimise your Analytics platform to match your requirements.
As digital marketing becomes increasingly sophisticated, data expands and decisions can become harder. Modern strategies encompass a variety of channels and methodologies. Customer behaviour involves multiple interactions across campaigns, websites, and devices. Understanding return on investment requires a clear view of this customer behaviour, combined with formalised KPIs and business-focused, actionable insight.
Web Analytics Consultancy helps to achieve this by ensuring solid data foundations and delivering analysis focused on driving change.
Getting analytics right helps you understand your customers better, and continually optimising your website and marketing campaigns builds visitor loyalty and improves ROI, helping your business stay ahead of the competition.
Here at QueryClick we take accurate, informed analytics seriously, and every one of our search marketing specialists must undergo the Google Analytics certification exam (GAIQ). Our Analytics and Reporting Team work across a vast range of both technical and analysis projects, including:
In order to make analytics data easier for both our experts and our clients to understand and gain insight from, we resist the temptation to skip the tedious parts and jump to the juicy analysis.
We aim to make analytics work optimally for everyone, which means ensuring every one of our clients' data is reliable and can be relied upon for analysis and reporting. As a result, we always prioritise long-term solutions and ensure that our analysis is built on solid data foundations.
Alan moved to QueryClick in August 2013 after spending two years working as a front-end developer for an accountancy firm in Aberdeen. In his role, Al...
Head of Product Development & Insight
David is an experienced search marketer who heads up both our Product Development and Web Analytics teams. He has handled search marketing accounts fo...
Pedro is an experienced and innovative Software Engineer with over five years of experience working in both large and small projects delivering great ...
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Company number: SC342868
VAT number: GB 935518900