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Search Engine Optimisation

At QueryClick, we take a data-led approach to search engine optimisation, using a unique set of SEO tools and reports to inform our strategies.

Our clients benefit from a holistic approach that recognises the placement of SEO within the framework of a broader search marketing strategy. This performance-driven approach focuses heavily on maximising interaction between core services, resulting in SEO projects that are informed by a continuous stream of data - and means that our expert team never have to make assumptions.

This approach drives measurable improvements in revenue and profit from organic search. Each strategy is tailored to provide a significant increase in ROI for our clients. QueryClick have achieved multi-million pound returns for several clients and we pride ourselves on delivering the strongest performing strategies in the industry.

We have developed a specialist team across the core disciplines of SEO: Technical SEO, Content Strategy and Inbound Marketing, in addition to complementary disciplines including Conversion Optimisation, Analytics Consultancy, Pay Per Click and Programmatic Advertising.

SEO Audits & Strategy

We begin the build out of our SEO strategy by conducting an audit of your current performance within the search space, then benchmark your performance and then set out objectives and initiatives geared to achieve your SEO targets.

Technical SEO

Our technical SEO team conduct an audit of your website to highlight technical issues that are restricting performance. We propose solutions and work with your technical team or developers to implement fixes. We review and propose updates to structure and code to enhance your visibility within the SERPs.

Our Approach to Technical SEO

Content Marketing & Strategy

By conducting a content audit of your site, our digital content team can understand where you’re performing and what needs to be improved, so we can develop a content marketing strategy that highlights gaps, opportunities and priorities to improve ranking performance. We propose and execute creative and content projects to improve visibility and earn high-quality links to your site.

Content Marketing & Strategy

Inbound Marketing

Inbound marketing strategy work begins by establishing the strength of your backlink profile vs marketplace competitors. We audit your backlinks to establish the priorities for maintaining and developing your backlink profile. We then propose projects and tasks for improving quality and diversity. The inbound and content team work closely together using SEO tools to develop and promote your content to gain relevant links.

Inbound Marketing Strategy

SEO Project Management & Training

Our SEO account team work to ensure projects progress in line with agreed objectives and the SEO strategy. We review and report on progress regularly, optimising and refining the SEO strategy & project plan to maximise performance.

What’s more, we don’t just optimise websites, we also offer comprehensive training and on-site consultancy to optimise your in-house SEO skillset.

SEO Project Management & Training

Our SEO account team work to ensure projects progress in line with the agreed SMART objectives and the defined strategy. We review and report on progress periodically, optimising and refining the SEO strategy & project plan to maximise performance.

What’s more, we don’t just optimise websites, we also optimise your digital marketing team. We operate as an extension of your team and focus on upskilling them through training and consultancy.

The SEO Team

Karolina Turner

SEO Account Executive

After graduating from University of Manchester in 2011, Karolina moved to London to join the key account management team at one of the UK's leading af...

Jennifer Gray


Graduating from The University of Edinburgh in 2014 with an MSc in Creative Writing, Jennifer brings a wealth of writing and editing experience to her...

Jenny Scouler


With a degree in Digital Journalism from the University of Strathclyde, Jenny joined QueryClick as a Copywriter in May 2016. She brings with her a str...

Stewart Donaldson

SEO Account Manager

Having worked on both the client and agency sides of digital marketing, Stewart has first-hand experience of how SEO works within both types of organi...

Scott McBay

Head of Search Marketing

Scott is an experienced search marketer who has been developing strategies for blue chip clients for over 12 years. He is a specialist in search marke...

Cathryn Philip

Inbound Marketing Account Manager

After graduating with a master's degree in International Relations, Cathryn first had her first SEO experience as a copywriter for a UK based charity ...

Alistair Wollaston

Digital Content Executive

After graduating in Journalism at Edinburgh Napier University, Alistair began working at QueryClick as a Copywriter in early 2015 before moving up int...

Michelle Waddell

Senior Account Manager

After graduating from Heriot Watt University in Edinburgh in Translation and Interpreting (French & German), Michelle spent some time working in Germa...

Laura Finkle

Graduate Inbound Marketing Executive

Prior to joining QueryClick in September 2016, Laura graduated with a BA (Hons) in Public Relations and Media and worked in communications for the Sco...

Darren Paterson

Inbound Marketing Manager

After graduating Edinburgh Napier University with a BA (Hons) in Business Management, specialising in Marketing, Darren quickly joined an internationa...

Lisa Jamison

Senior Digital Content Manager

Lisa is an experienced Digital Content Manager with a background in translation, copywriting and content management. Prior to joining QueryClick in 20...

Haitham Fattah

Technical SEO Account Manager

Haitham is an experienced Technical SEO specialist and leads the Technical Search team at QueryClick. With a background in software engineering, inclu...

Melanie Orr


Melanie joined QueryClick as a Copywriter in mid-2016 after graduating in Interpreting and Translating (French & Spanish) from Heriot-Watt University....

Lauren McKay

Digital Content Manager

As a Digital Content Manager at QueryClick, Lauren is responsible for overseeing the content strategies across some of our largest accounts including ...

Donna Kean

Digital Content Executive

Building upon the knowledge gained in her undergraduate degree in English, Journalism and Creative Writing, Donna embarked on a Masters in Publishing ...

Lorenzo Burrows

Inbound Marketing Executive

Following graduation from Edinburgh Napier University with a degree in Business Management with a marketing focus, Lorenzo began working at QueryClick...

Daina Hine

SEO Account Executive

As an SEO Account Executive, Daina supports the development and implementation of the SEO strategy for QueryClick's EE account, whilst helping manage ...

Victor Vicart

Inbound Marketing Manager

After graduating with a master's degree in Digital Marketing, Victor worked as a digital marketing assistant before securing a role at QueryClick in 2...

Sarah Murray

SEO Account Manager

After graduating in 2002 with a degree in Communication from Napier University, Sarah's experience of offline advertising and marketing gave her a ste...

Graham Urquhart

Senior Account Manager

Graham is an experienced digital account manager who has been developing and implementing search marketing strategies for a wide range of clients for ...

Donald Stephenson

Senior Account Manager

Donald has been providing SEO strategies for a wide range of national and international companies for over six years. Providing strategic support, con...

Alex Eldridge

Technical Account Executive

After graduating in Information Systems from Heriot-Watt University Edinburgh, Alex started work at QueryClick in June 2014. As part of the SEO team, ...

David MacRae

Senior Account Manager

David is an experienced digital account manager with a proven track record of successfully running a wide range of projects; from SMEs to FTSE 100 com...

Peter Elliot

Inbound Marketing Executive

Before joining the team at QueryClick in September 2016, Peter graduated from Edinburgh Napier University with a BA (Hons) in Business Management. Sho...

Rhona McKinnon

Inbound Marketing Executive

Rhona joined the QueryClick team in June 2016 after graduating with an MSc in Digital Marketing from Robert Gordon University. Prior to completing her...


QueryClick Ltd
7 Castle Street Edinburgh EH2 3AH
+44 (0)131 556 7078 Map


QueryClick Ltd
1 Mark Square London EC2A 4EG

Contact Us


+44 (0)131 556 7078

Company number: SC342868

VAT number: GB 935518900