CONTENT MARKETING

While every client content strategy is unique, we build them all around a robust, high-growth impact framework that means we can start changing your content's performance from day one

Search engines reward good search experiences: a function of content relevancy to the search term, click-through rate from the SERP for your result compared with the typical CTR for your ranking position, the speed of content delivery, and lack of SERP bounce for searchers once they have clicked through to your site.

We provide bespoke, data-led content marketing strategies which deliver maximum return on investment for our clients as a core component of our enterprise-level search marketing campaigns.

Naturally, these strategies acknowledge Google's preferential treatment of sites that reward their searchers' experience - but are also informed and elevated by unique-to-market data from our technology toolkit to provide the highest possible return.

Examples:

F&F: as a direct result of our initial SEO strategy insights, F&F benefited from a 75% increase in organic traffic for target kids clothing terms, delivering just over £6.7 million in organic revenue year on year for their first six months with QC.

Temperley London: QC made changes resulting in a 20% increase in organic rankings, and a reduction in first-touch landing page bounce rate by 95%. This drove a 100% improvement in organic revenue year on year through improved generic SERP rankings.

UK retailer: within six months, QC effected a 21% increase in #1 rankings for the top 200 margin products, driving an incremental £19.5 million organic revenue year on year. This retailer remains a client today.

Latest News & Events

21 August 2018

According to this report in the Daily Telegraph, New Look moved into first place on the SEO leaderboard for online clothing retailers in Q2 - up f...

17 July 2018

The proliferation of mobile use in our every day lives has seen the average person receive up to 4,000 marketing messages each day, from Facebook ...

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