Paid & Organic Social Media Marketing
Social Media campaigns to grow audiences effectively through targeted activity with attributed conversion, measured by the only metric that matters: attributed, revenue-driving engagement
According to the 2015 CMO Survey from Duke University, only 15% of CMOs have been able to prove the impact on their companies’ performance of social media quantitatively. At QueryClick, our social media strategies are measured by only metric that matters: attributed, revenue-driving engagement.
We achieve this through yet more functionality from QC’s in-house-developed technology stack, which enables us to accurately quantify social’s role in initial and continued engagement with high lifetime-value customer cohorts.
We also draw cohort insights from our tech, enabling us to prospect previously undervalued social audiences.
Our strategy for delivering attributed, revenue-driving engagement across social media channels encompasses:
- social media auditing
- integrating social media, programmatic and search marketing
- social reporting
Major UK retailer: QC’s social strategy for a major UK retailer delivered an increase of 121% in attributed social revenue in the first six months, using insights from our proprietary technology to map audience ‘tendency to link’ to target keyphrase sets.
Envirofone: QC delivered a boost of 52% year-on-year incremental revenue on launch by targeting key iPhone launch dates using a variety of reports and insights generated by a suite of sophisticated in-house technology.
Hunter Boots: during its first 12 months with Hunter Boots, QC delivered an impressive 99% incremental increase in generic organic traffic year on year. This represented over 85% of new customers to the business from digital channels that year.
Major high street retailer (UK): QC identified an opportunity to move customer targeting for a major UK High Street retailer to earlier in the customer journey, building generic growth by 169% and, ultimately driving £35.3 million in the UK in cross channel revenues, while also creating a saving of £1.1 million per year and a reduction in the cost of sale by 12%.
Latest News & Events
05 December 2018
At QueryClick we have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirt...
17 July 2018
The proliferation of mobile use in our every day lives has seen the average person receive up to 4,000 marketing messages each day, from Facebook ...
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