Paid & Organic Social Media Marketing
Social Media campaigns to grow audiences effectively through targeted activity with attributed conversion, measured by the only metric that matters: attributed, revenue-driving engagement
According to the 2015 CMO Survey from Duke University, only 15% of CMOs have been able to prove the impact on their companies’ performance of social media quantitatively. At QueryClick, our social media strategies are measured by only metric that matters: attributed, revenue-driving engagement.
We achieve this through yet more functionality from QC’s in-house-developed technology stack, which enables us to accurately quantify social’s role in initial and continued engagement with high lifetime-value customer cohorts.
We also draw cohort insights from our tech, enabling us to prospect previously undervalued social audiences.
Our strategy for delivering attributed, revenue-driving engagement across social media channels encompasses:
- social media auditing
- integrating social media, programmatic and search marketing
- social reporting
Major UK retailer: QC’s social strategy for a major UK retailer delivered an increase of 121% in attributed social revenue in the first six months, using insights from our proprietary technology to map audience ‘tendency to link’ to target keyphrase sets.
Envirofone: QC delivered a boost of 52% year-on-year incremental revenue on launch by targeting key iPhone launch dates using a variety of reports and insights generated by a suite of sophisticated in-house technology.
Hunter Boots: during its first 12 months with Hunter Boots, QC delivered an impressive 99% incremental increase in generic organic traffic year on year. This represented over 85% of new customers to the business from digital channels that year.
Major high street retailer (UK): QC identified an opportunity to move customer targeting for a major UK High Street retailer to earlier in the customer journey, building generic growth by 169% and, ultimately driving £35.3 million in the UK in cross channel revenues, while also creating a saving of £1.1 million per year and a reduction in the cost of sale by 12%.
Latest News & Events
21 August 2018
According to this report in the Daily Telegraph, New Look moved into first place on the SEO leaderboard for online clothing retailers in Q2 - up f...
17 July 2018
The proliferation of mobile use in our every day lives has seen the average person receive up to 4,000 marketing messages each day, from Facebook ...