Key result
Case study detail
SEO Methodology
After an initial period of technical SEO improvements and marketplace analysis to identify the best keyphrase strategy for a FTSE 100 Listed Global Client, the core of QueryClick’s work has been generating links to the domain which are on sites seen as authoritative by search engines.
This is achieved by developing links on pages relevant to the client’s industry and which contain relevant keyphrases in their anchor text (text like this on webpages)
Search Engine Clickthrough Rates & SERP Ratings
QueryClick have tracked the keyphrases targeted by our linkbuilding throughout the SEO campaign, as successful backlinking should push up the Client’s rankings for the keyphrase terms targeted.
We do this because we know from user behaviour data released by the search engines, that exponentially more people click on the top 1-3 positions for any given search term, as shown in the graph.
Critical keyphrases pushed in to top 3 rankings
The graph here shows the success achieved by QueryClick in pushing many critical keyphrase targeted in the campaign into Top 3 Positions, thereby gathering significantly more traffic.
We always measure both brand & non-brand traffic seperately for high profile brands to give better context to our SEO performance.
In this client’s case, we also deliberately targeted brand traffic due to their poor performance on highly valuable traffic searching for brand & product name terms. In addition to targeting landing pages to these terms, we specifically ran linkbuilding on the brand terms.
ROI Summary
