Insight Tool Suite
Data-led marketing suite designed to drive performance insights
At QueryClick our strategies and recommendations are driven by actionable data insights, allowing us to work to your priorities and KPIs. As a result, we deliver bespoke, integrated strategies that are directly linked to your commercial objectives.
Transformational strategies built on unique insights from our channel specialists, often working onsite alongside your team, enable us to deliver real business performance change without increasing marketing budgets.
Unique data insights provided by our agile tool suite maximise multichannel marketing performance, delivering efficient underlying channel ROI and intelligent budget reallocation to target new, high-lifetime-value customers.
Eliminate Paid Cannibalisation and Maximise overall SERP CTRs to +10%
View your clickthrough rate Vs expected using QC's 2.1 billion SERP click behaviour meta study for organic and paid channels and their impact on each other using SearchLens' unique 'Halo' report.
QueryClick's focus on accurate insight is at the heart of our data-led performance marketing campaigns. Our specialist teams source valuable data from internal tools such as Halo SERP Insights, SwiftLink Audience Insights and our agile tooling platform SearchLens, providing unique-to-market data in order to identify opportunities, define strategies and accurately report success.
The heart of a truly multichannel strategy lies, however, in our ability to derive accurate individual customer lifetime data using our machine-learning tool Corvidae and build customer cohorts that represent your highest value customers and their initial paths to purchase.
Optimising for these targeted customer cohorts allows your team to build multichannel strategies which target high-value new customer acquisition from the get-go. Corvidae also determines a statistically significant Forecasted Attribution model which supplies the greatest overall customer growth possible within your marketing budget.
Transform Web Analytics Sessions to People
Take session-led digital analytics and use machine learning to transform it into 'Audience-Led' analytics. In addition, map data to your other marketing data silos using statistical analysis.
Using our machine-learning algorithm and Corvidae Insights, we target new high-lifetime-value customers with unmatched efficiency. Unlike other tools on the market, Corvidae enables forecasted multichannel attribution analysis, which allows you to adjust marketing budgets before inefficient spend takes place.
Corvidae is complementary to QueryClick's Halo SERP Insights tool, which provides fast and accurate A/B testing of user behaviour across Paid and Organic traffic at a granular keyphrase level. Leveraging our user-led, agile reporting suite, our analysts show with statistically significant confidence the best blend of marketing activity across PPC & SEO to drive the greatest value to your business.
SERP Insights to Drive ROI across SEO & PPC
Organic SERP competitive intelligence, including an organic-only derived 'Domain Authority' and the unique 'Search Volatility' metric. SearchLens enables optimisation of SERP strategy across Paid & Organic to drive revenue acquisition and offers live reporting & alerting.
Our agile reporting platform SearchLens allows 100% customisable report automation, freeing our analysts to spend their time delivering SMART objectives from deep insight analysis.
Paid and Organic SERP-behaviour-split-testing through our tool suite facilitates media-mix analysis and the maximisation of PPC budget to increase generic-term growth, accelerating high-lifetime-value customer acquisition.
Our data ingestion and transformation tool, Sternidae, enables customisable API collection and generation from static-data warehousing, allowing you to integrate to a modern data and reporting stack regardless of your current implementation. This thorough data management solution provides unique insight tooling – such as cohort insight analysis using Corvidae's random forest machine-learning algorithm – to build statistically significant lifetime-value analysis despite imperfect historic data tagging and storage.
Sternidae also allows for dynamic bid modification based on your organic performance, competitor bid strategies, and enables alerting and live dashboarding.
Finally, our user-centric reporting and KPI focus, partnered with a commitment to SMART objectives, means that our analysts work with your team to improve your data's ability to drive business performance and to focus on solving issues that really matter.
Pre-Qualify Content for SEO Before Investing Time in Creative
Connects social data to external link data to provide a Tendency to Link (TTL) & Tendency to Share (TTS) metric for pre-qualification of inbound activity targets. Map inbound strategy to the See Think Do Care framework and your highest priority keyphrase sets to drive maximum SEO ROI.
Our inbound marketing strategies, built using SwiftLink audience insights, allow the pre-qualification of creative project success for SEO performance, eradicating wasted time on content that targets low share and low-tendency-to-link audiences.
A technical platform built on a decade's experience in web development and SEO, and proven in the largest websites in the world, ensures your campaign efficiency is second to none. For example, EE realised a £65m uplift in Organic revenue after working with QueryClick to merge their T-Mobile and Orange web properties.
We make sure that your SEO content campaign delivers top rank performance for terms that attract new and valuable customers through high value, user-led marketing and keyphrase strategies.
Quarterly campaign reviews onsite with your team cultivate strategic insight and reprioritisation in line with your business objectives. Furthermore, leveraging our unique ability to provide statistically robust cross-channel marketing performance forecasts, we commit to share campaign performance risk with you, ensuring that our team is as incentivised as you are to drive performance.
Finally, our data-platform allows for full GDPR compliant marketing data storage and usage for deep insight analysis by data scientists. Operating as a Data Controller, with clear, enforced data processing regulation, storage control, and collection using Snowplow tags enables your digital marketing to operate on the right side of compliance with minimal performance impact.
Build Deep Insight on extensible, secure and dynamic GDPR compliant marketing data storage
Schemaless, document-oriented database with querying over-layer allowing efficient, document-based data model. Paired with QC implemented Snowplow tags, allows full GDPR compliant configuration & complete enterprise-scale replacement of GA & Adobe Analytics.
Agile account management automation, using our Sternidae and SearchLens tool stack, helps us to layer manual insights developed by accredited experts into our PPC account management, creating a unique custom automation solution without budget wastage on 'algorithm training' for black-box Paid management tools.
For example, by matching generic bid pricing to local weather variations on a city-by-city basis using local-weather APIs and SearchLens automation, Hunter benefitted from a 212% increase in revenue across UK and US territories under QueryClick's management.
Our team's access to Corvidae and Halo tools also facilitates synergistic Paid and Organic search strategies, eliminating spend cannibalisation and maximising new, high-lifetime-value customer acquisition. In addition, Corvidae's Cohort Insight analysis enables cross-channel customer lookalike modelling. This allows new-customer conversion utilising Paid and Programmatic channels at a fraction of the overall CPAs required when viewing the strategies in silo.
Precise insertion of dynamic intelligent automation to paid spend strategies
Agile bid automation & data manipulation tool designed to allow precise insertion of dynamic intelligent automation to human-led paid spend strategies. Dynamic creation / enhancement of product feeds either from existing or via data scraping.
72% of display ad spend is now via Programmatic buying, representing $22bn a year in the US alone. Demand Side Platforms enable display spend in this market, and QueryClick's technology partners are fully independant and at the cutting edge for viewability, compliance with ads.txt, and agility for prospecting performance success instead of reliance on remarketing to push up Programmatic channel perofmance. Our use of 'viewable post view' bid criteria ensures you only pay for ads that have actually been seen by your customers, eliminating ad fraud and 'Cookie Bombing' issues that typically account for up to 45% of your campaign budget on other platforms.
Live bid management facilitates integration with Weaverbird, SearchLens & Corvidae to create an adtech stack that allows multichannel new-customer acquisition strategies and CPAs at a fraction of silo-view campaigns. A major European consumer goods business benefitted from this approach, reporting CPAs at 7/8ths of their original cost, leaving a 72% profit margin in a competitive market for growth.
Similarly, a UK credit card company achieved sub £50 new-customer CPAs by sharing cohort data with their PPC campaign, allowing efficient lookalike prospecting which triggered a 3x uptick in brand search volume where the Programmatic ads had been seen.
QueryClick are also committed to absolute client transparency, operating as a challenger agency to the 'Big Five', who were found to have systematically profited from their client ad spends by claiming rebates from media companies in return for guaranteed minimum spends. Our transparent approach extends to the inclusion of full self-serve options, ensuring peace of mind that your spend is being fairly used by your agency.
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21 June 2018
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