What is Web Copywriting?
Quite simply, copywriting for the web is the art and science of writing effective copy for your web pages
A crucial part of any website, the copy on the various pages can mean the difference between a conversion or a bounce; if users are not engaged, they will leave. However, by adhering to a few simple guidelines you can ensure that your copy is not only engaging, but can actively encourage visitors to convert from a browser to a buyer.
The copy on your website has the potential not only to improve the user experience, but to enhance your SEO credentials. As such, it is a highly significant part of your SEO and overall marketing strategy.
How Does It Help Me?
What you have to say about your product or service can be as significant as the product/service itself. This is where effective web copywriting comes in. Not only does well-written copy provide a successful user experience, but also plays a crucial role in any website marketing campaign.
The copy on a page performs several functions. Firstly, it informs the user of the type and quality of service they can expect, along with the information they need to make an informed purchase.
Secondly, the content should encourage and reassure the user, offering a sense of expertise and professionalism that they perhaps have not found elsewhere.
Thirdly, it provides prime real estate for the development of your site's SEO performance. Using this space to promote and establish keyphrase terms is a major part of any SEO strategy. Internal and external linking accounts for around 60% of the SEO mix, so the importance of well-placed contextual links and carefully chosen anchor text should not be underestimated.
How Do We Do It?
At QueryClick, our underlying attention to ethical SEO practices extends throughout everything we do, including web copywriting. As such, we adhere to the guidelines set out by Google in any copywriting activity.
Our extensive expertise within the SEO industry means that we are well aware of the consequences of unethical – or black hat – methods.
While we pay great attention to the significance of keyphrase inclusion, relevant anchor text, and the correct tagging of on-page meta data, we are well aware of the overarching need to write engaging copy aimed not at search engines, but written for human eyes.