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SEO & PPC News

  • 10 Technical SEO Tips for Beginners

    March 31, 2015 By Query Click

    10 Technical SEO Tips for Beginners

    Whatever your SEO background, there are probably a few good reasons to read this blog. This guide is a handy accompaniment to the beginner’s video tutorial compiled by our great chieftain (that's him up above, looking rather dapper ... Continue reading

  • How to pass the Google Analytics Individual Qualification (GAIQ) test

    March 26, 2015 By Clara Duta

    How to pass the Google Analytics Individual Qualification (GAIQ) test

    So you're thinking of taking the GAIQ? No worries, I'm here to help. Following Emily’s blog post on How to pass the Adwords Fundamentals Exam, I thought I’d do a similar blog post for GAIQ. So ... Continue reading

  • Set Up Mobile PPC In 2015 - "The Year of The Mobile"

    March 25, 2015 By Emily Griffiths

    Set Up Mobile PPC In 2015 - "The Year of The Mobile"

    At the beginning of every year, we hear search agencies make the same claim: 'This is the year of the mobile'.  But the ‘year of the mobile’ is yet to make its grand entrance, and I’m not sure that ... Continue reading

  • Display Advertising: setting the foundations.

    March 18, 2015 By Stuart Ferrie

    Display Advertising: setting the foundations.

    As all experienced in PPC know, there’s a lot more to the platform than just appearing on Google’s search results. In addition to those text based ads you've got a wealth of image based content in the ... Continue reading

  • The Countdown Ad Customisers – Do They Really Work?

    By Justyna Korpala

    The Countdown Ad Customisers – Do They Really Work?

    Back in November, Stuart wrote about how great AdWords Ad Customisers are if your script writing skills are not up to scratch. Since then, here at QC, we have been experimenting with those new AdWords features and recently ran an ... Continue reading

  • Writing Subject Lines That Work

    March 13, 2015 By Emma Arnott

    Writing Subject Lines That Work

    When it comes to email marketing, open rates vary wildly by industry and target market but when you consider that around a third of recipients will open emails based on the subject line, the importance of this element cannot be ... Continue reading

  • Google Trends – Another 5 Tips for Trend Data Analysis

    March 12, 2015 By Donald Stephenson

    Google Trends – Another 5 Tips for Trend Data Analysis

    Back in January, my colleague Lisa Jamison provided 5 top tips for gaining valuable content insights using Google Trends. Rather than going over old ground, I wanted to provide some additional opportunities for content marketers (and the wider digital marketing ... Continue reading

  • Multinational Roll-Out Metrics

    March 10, 2015 By Michelle Craw

    Multinational Roll-Out Metrics

    Rolling out products or services into a new international market is a huge decision that requires thorough research and planning to ensure all challenges are foreseen and opportunities taken. Areas that need careful consideration and research include:·         local laws and ... Continue reading

  • 5 Essential SEO Tools for Copywriters

    March 3, 2015 By Meghan Ellis

    5 Essential SEO Tools for Copywriters

    Does SEO copywriting make your head spin? You’re not the only one, but it’s not as hard as you think. With a little practice and familiarity with these SEO tools, you’ll soon be writing optimised content that ... Continue reading

  • Your Backlink Audit Cheat Sheet

    Feb. 19, 2015 By Cathryn Philip

    Your Backlink Audit Cheat Sheet

    Google has definitely upped its game over the past few years with updates such as Penguin & Panda from 2012 to present having a big impact on rankings. As a result of this it has become ever more important to have ... Continue reading

  • Facebook Product Ads

    Feb. 19, 2015 By Andy Campbell

    Facebook Product Ads

    Facebook have just announced new Product Ads (think Google’s Product Listing Ads), ‘offering businesses a number of different ways to highlight different products on Facebook’.Currently this is limited to API access via Facebook Marketing Partners but will be ... Continue reading

  • The Social Media Playbook: A Recap of the Social Media #SEMRushchat

    Feb. 16, 2015 By Flora Bui Quang Da

    The Social Media Playbook: A Recap of the Social Media #SEMRushchat

    I attended my first #SEMRushchat a couple of weeks ago, and I learned loads.What are SEMRush chats? They are Twitter chats hosted by SEMRush, on a variety of subjects surrounding digital marketing. SEMRush asks questions, Twitter users give answers ... Continue reading

  • Subdomains vs. Subfolders: Which one is best for your SEO?

    Feb. 13, 2015 By Vlad Timoftescu

    Subdomains vs. Subfolders: Which one is best for your SEO?

    The choice between using subdomains or subfolders has always been a much discussed topic in the SEO field.There are many different opinions on this issue, even an official one given by Google themselves, but more anecdotal evidence has started ... Continue reading

  • Link Google Analytics to Adwords

    Jan. 26, 2015 By Stuart Ferrie

    Link Google Analytics to Adwords

    So, a while back I wrote a blog post about how to link your Google Analytics profile to your AdWords profile which you can find here.This handy feature allowed you to pull key metrics from your Analytics account into ... Continue reading

  • Top 5 Skills For Landing A Job In Linkbuilding

    Jan. 23, 2015 By Carina Wilhelm

    Top 5 Skills For Landing A Job In Linkbuilding

    Here is an exclusive insight into what skills SEO companies like QueryClick are looking for when hiring a new member for their linkbuilding team.  As you probably know, the role of link builders has changed considerably over recent years with ... Continue reading

  • Google Trends: Five Ways This Tool Can Be Used For Content Insight

    Jan. 22, 2015 By Lisa Jamison

    Google Trends: Five Ways This Tool Can Be Used For Content Insight

    Google Trends “gives you a glimpse into the topics the world is searching for” by comparing search trends over specific timeframes, regions, categories and search types. And since web content creators very often want to know as much as they ... Continue reading

  • Scaffolding SEO Design Led Projects in 10 Steps

    Jan. 15, 2015 By Alan Hannah

    Scaffolding SEO Design Led Projects in 10 Steps

    Creating content is an essential part of any SEO strategy. Since the Penguin 3.0 update to the Google search algorithm, it is vital to create valuable content that users want to share. Sometimes this comes in the form of ... Continue reading

  • Creating A Content Calendar for 2015

    Jan. 12, 2015 By Meghan Ellis

    Creating A Content Calendar for 2015

    When we think of what we should do at the beginning of January, we generally think of getting back into the swing of things and trying to remember what you did day to day at work in 2014. When you ... Continue reading

  • Automated Reporting with a Raspberry PI Part 2 - MySQL

    Jan. 9, 2015 By Luke Maxwell

    Automated Reporting with a Raspberry PI Part 2 - MySQL

    A MySQL database serves as the backend for the automated reporting. This is not overkill. Using Excel data tables enforces sensible data layout (typically, the biggest problem with any Excel workbook), and introduces SQL expressions that allows us to avoid ... Continue reading

  • Yahoo Bing Network – Why You Shouldn’t Ignore Google’s Little Brother

    Jan. 8, 2015 By Justyna Korpala

    Yahoo Bing Network – Why You Shouldn’t Ignore Google’s Little Brother

    When it comes to paid search, we tend to spend most of our time and money in Google AdWords. This is understandable. Google is the most commonly used search engine in the UK and US by far, but we still ... Continue reading

  • 10 Ways To Become A Viral Social Media Superstar

    Jan. 8, 2015 By Flora Bui Quang Da

    10 Ways To Become A Viral Social Media Superstar

    JUST KIDDING! I can’t make you go viral overnight. You can try scrolling down directly to the actual instructions if you like, but in my opinion, any guide claiming to know the dark arts of going viral is lying ... Continue reading

  • Our Top Tips To Pass The AdWords Advanced Search Exam

    Dec. 19, 2014 By Emily Griffiths

    Our Top Tips To Pass The AdWords Advanced Search Exam

    So if you're reading this blog, you've passed your Google AdWords Fundamentals Exam, with the help of our previous blog post. The next step now is to get yourself fully certified by passing the Search or Display Advanced ... Continue reading

  • Join QueryClick And Get Involved In Shelter's Social Media Santa

    Dec. 8, 2014 By Query Click

    Join QueryClick And Get Involved In Shelter's Social Media Santa

    As the festive season approaches, workplaces up and down the country are marking it with one of the more tiresomely prevalent Christmas traditions - Secret Santa. While it's intended to be a fun and whimsical way to add a little ... Continue reading

  • ‘Black Friday’ Hits the U.K. – 300% Increase in Search Volume

    Dec. 3, 2014 By David Fothergill

    ‘Black Friday’ Hits the U.K. – 300% Increase in Search Volume

    Until recent years, there has been a disambiguation in the meaning of the phrase ‘Black Friday’.  In the U.S. it was the shopping/bargain extravaganza following Thanksgiving Thursday, whilst in the U.K. the use of Black Friday related ... Continue reading

  • Clean up your website for SEO benefit

    Dec. 3, 2014 By Scott McBay

    Clean up your website for SEO benefit

    We’re all in agreement that clean is better than dirty, unless you are talking about the condition of your Land Rover.I wanted to share a handful of SEO housekeeping tips to help clean up your website and improve ... Continue reading

  • Measuring Value For Non E-commerce Sites

    Dec. 2, 2014 By Emma Arnott

    Measuring Value For Non E-commerce Sites

    You've increased brochure downloads by 70% and video views are up by 40% but so what? Should anyone care? What value does this have for the business? Businesses respond to value and return on investment. If you are unable ... Continue reading

  • Is Your Site "Mobile-Friendly" In The Eyes of Google?

    Nov. 25, 2014 By Stewart Donaldson

    Is Your Site "Mobile-Friendly" In The Eyes of Google?

    Google announced last week that it will be adding “Mobile-Friendly” labels to its mobile SERPs (Search Engine Result Pages) in an effort to make it easier for people to find the information they are looking for. In this new development ... Continue reading

  • Chinese Social Media - The Great Firewall

    Nov. 24, 2014 By Michelle Craw

    Chinese Social Media - The Great Firewall

    Despite being the biggest internet market in the world, with over 500 million users, Chinese internet also faces the world’s biggest digital boundary. Now blocking more than 18,000 websites across the world, the Chinese government has been preventing ... Continue reading

  • Inbox by Gmail

    Nov. 24, 2014 By Andy Campbell

    Inbox by Gmail

    Following on from the Gmail 101 blog post here’s what you can expect from Google’s latest email client ‘Inbox’, looking at the design and new functionality that has been introduced.Before we look at Inbox in detail it ... Continue reading

  • The Social Media Undead

    Nov. 20, 2014 By Flora Bui Quang Da

    The Social Media Undead

    Does anyone even remember Xanga? Some say social media started in forums, that social discussions and connections were already created online, when forums were still popular - but personally, I feel it all really started with the first high-angle MySpace selfie ... Continue reading

  • AdWords Ad Customisers

    Nov. 19, 2014 By Stuart Ferrie

    AdWords Ad Customisers

    Over the last year Google has been rolling out a number of features for AdWords and one of the latest ones we've been dabbling with is Ad Customisers.What is it?The gist of the Ad Customiser is that ... Continue reading

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