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SEO News & Blog

  • Demographics & Interests Reports – Google Analytics

    April 17, 2014 By Donald Stephenson

    Demographics & Interests Reports – Google Analytics

    What is it? The latest addition to Google Analytics allows for enhanced analysis of site engagement segmented by two core sets of data: Age and gender information (Demographics)Additional online interests as determined by historical site interaction (Interests) While many ... Continue reading

  • Brand Storytelling: Why It's Important for Your Content Strategy

    April 10, 2014 By Marta Tycinska

    Brand Storytelling: Why It's Important for Your Content Strategy

    Everyone's been going on about it, so it’s safe to say that brand storytelling is definitely one of this year's content marketing buzzwords. Still unclear as to why this concept is important for your content marketing? You ... Continue reading

  • Quantify Your Content Marketing Strategy With New Tools From LinkedIn

    April 7, 2014 By Lisa Jamison

    Quantify Your Content Marketing Strategy With New Tools From LinkedIn

    Most companies have now recognised the importance of content marketing and have been quick to incorporate this element into their overall marketing strategy. However, a recent survey conducted by the Content Marketing Institute revealed that whilst 93% of marketers have ... Continue reading

  • Happy Friday and 404 Day!

    April 4, 2014 By Lilija Bula

    Happy Friday and 404 Day!

    We're calling on all SEO agencies, webmasters and internet gurus to raise your glasses tonight to celebrate this special day!It is not marked on any calendar, it is unknown to the majority of the population, but it exists ... Continue reading

  • How I Ended Up At QueryClick

    April 4, 2014 By Emma Arnott

    How I Ended Up At QueryClick

    The ad read: 'if you don't tick every box, please don't be afraid to apply' – I decided to put this to the test. I had been on the look-out for something new to get my teeth into, so ... Continue reading

  • Bing Improves its Search Term Report

    March 26, 2014 By Stuart Ferrie

    Bing Improves its Search Term Report

    Occasionally desperation can drive you to do certain things. Microsoft is not averse to this, with its heavy-handed product placement in almost all mainstream American media (I think we all get that Windows 8 has a new tile desktop thanks ... Continue reading

  • Search Term Reports – The Secret to Success?

    March 26, 2014 By Emily Griffiths

    Search Term Reports – The Secret to Success?

    A Search Term Report (STR) or Search Query Report (SQR) is a report that tells you exactly what search terms triggered your Paid Search ads along with metrics such as number of clicks, impressions, Cost per Click (CPC) and Converted ... Continue reading

  • Shopping Cart Abandonment - Part 2

    March 5, 2014 By Lilija Bula

    Shopping Cart Abandonment - Part 2

    3 Tips For Recovering Abandoned Shopping Carts.Despite of all efforts to improve the online shop, there always will be customers who will abandon the shopping process without completing it. However, sellers still have a chance to get some of ... Continue reading

  • Google Analytics - Negative Revenue Figures

    March 4, 2014 By Clara Duta

    Google Analytics - Negative Revenue Figures

    - 9,223,372,036,854.78 - What a hideous number!!!While reporting on revenue overview for the year of 2013 for some of our clients, we found that some months reported this gigantic negative figure. Weird! Furthermore, the existence of ... Continue reading

  • Attribution Models - The death of last click?

    Feb. 28, 2014 By Andy Campbell

    Attribution Models - The death of last click?

    How do you quantify the value of the different campaigns in a digital marketing mix?Knowing the role a particular marketing campaign played in a purchase or conversion enables marketers to develop a better understanding of the value of that ... Continue reading

  • Visualising AdWords Data Using 'R'

    Feb. 27, 2014 By David Fothergill

    Visualising AdWords Data Using 'R'

    Having worked with AdWords reports and metrics for the best part of the past decade, I’m always keen for fresh ways to try and get a better understanding of the data and what it means in terms of performance ... Continue reading

  • Project Management – Time Tracking

    Feb. 25, 2014 By Donald Stephenson

    Project Management – Time Tracking

    The ProblemTracking time against work carried out by your team is a key tenet of any project manager's role. Ensuring that clients are getting what they're paying for, and that your business is not underselling itself, is ... Continue reading

  • Using a Refresh Schedule As Part of Your Content Strategy

    Feb. 19, 2014 By Lisa Jamison

    Using a Refresh Schedule As Part of Your Content Strategy

    With competition for top spots on Google becoming ever more fierce, companies are having to think long and hard about their website performance, with many opting to invest in a long-term SEO strategy for continued growth of their online presence ... Continue reading

  • Turning Google+ Content Into Ads on Google's Display Network

    Feb. 18, 2014 By Adam Lee

    Turning Google+ Content Into Ads on Google's Display Network

    Google has officially launched +Post Ads, its first effort at monetising its social networking platform Google+. Announced in early December 2013, this is a big one as far as social announcements go – my reason for reiterating this in case it ... Continue reading

  • The Internship, No pun intern-ded

    March 14, 2014 By Daryl Marchbank

    The Internship, No pun intern-ded

    Some Unclear TransparencyDue to being sub-optimally sufficient in the age department, my background is somewhat limited. A completely unrelated idea to that of which I spend too much time on the interwebs.  After high school I spent two years ... Continue reading

  • A Step-by-step Guide To Achieving A Successful Reconsideration Request

    Feb. 13, 2014 By Darren Paterson

    A Step-by-step Guide To Achieving A Successful Reconsideration Request

    If you, like myself, thought that we had witnessed the last of large brands being struck with manual penalties, we both would be wrong. Instead, 2014 appears to be creating high expectations with many large brands' backlink profiles becoming undone ... Continue reading

  • Four Tips for a Successful Content Strategy in 2014

    Feb. 7, 2014 By Marta Tycinska

    Four Tips for a Successful Content Strategy in 2014

    Unless you've been living under a rock for the past ten years, you're likely to have heard about a little old thing called content strategy. Online marketers have been buzzing about the need for brands to become successful ... Continue reading

  • Getting Crawl Errors From Google Webmaster Tools API with Python

    Jan. 31, 2014 By Luke Maxwell

    Getting Crawl Errors From Google Webmaster Tools API with Python

    The Google Webmaster Tools dashboard limits your export of crawl errors to 1000. That's not ideal - if you are a reasonable sized business with some SEO issues you can easily be dealing with many more. This leaves end-users fixing ... Continue reading

  • Reasons For Shopping Cart Abandonment: International Online Retailers

    Jan. 30, 2014 By Lilija Bula

    Reasons For Shopping Cart Abandonment: International Online Retailers

    Are you aware that your online shop currently earns only 32.11% of its overall potential income? The reason for such a low percentage is the high rate of shopping cart abandonmentSince the main goal of each shop is ... Continue reading

  • My Journey into Paid Search

    Jan. 24, 2014 By Emily Griffiths

    My Journey into Paid Search

    When I first told my Mum I was going for a Pay-Per-Click Interview, she thought it was to do with “Paperclip” manufacturing… Unsurprisingly, there is a distinct lack of stationary in the office. But how exactly did I end up ... Continue reading

  • An Introduction to Google Dynamic Remarketing

    Jan. 15, 2014 By Stuart Ferrie

    An Introduction to Google Dynamic Remarketing

    It's been a few weeks since my last blog on product feed related features of AdWords but here it is at last, Dynamic remarketing. Oh, and Happy New Year. This is one of the latest things to roll out ... Continue reading

  • Great Expectations

    Jan. 15, 2014 By Andy Campbell

    Great Expectations

    You’ve delivered the perfect pitch and won the business, now it’s time to make good on those numbers. Providing you haven’t massively over-exaggerated on what you can actually deliver this should be relatively simple, right? But what ... Continue reading

  • Content Marketing Tips for E-Commerce Websites

    Jan. 14, 2014 By Lisa Jamison

    Content Marketing Tips for E-Commerce Websites

    Part of my role here at QueryClick is to scour client websites looking for content gaps and opportunities. But what does that really mean? Everyone knows, or should know by now, the important role that content plays in a website ... Continue reading

  • 101 Online marketing quotes to smash it!

    Jan. 9, 2014 By Maria Perez

    101 Online marketing quotes to smash it!

    You are right. We have done the hard work for you and you are about to read the best 101 online marketing tweets from last year. So... are you ready for us to knock your socks off? Sit back and ... Continue reading

  • Yandex to discount links in early 2014

    Dec. 12, 2013 By Michelle Craw

    Yandex to discount links in early 2014

    On 6th December, Head of Web Search at Yandex, Alexander Savosky, announced a new algorithm change to come into effect in early 2014: links will no longer be counted as a ranking factor for commercial “buy” search queries.Initially, the ... Continue reading

  • Seasonal Linkbuilding Opportunities

    Dec. 9, 2013 By Lorenzo Burrows

    Seasonal Linkbuilding Opportunities

    Before becoming a member of the linkbuilding team here at Queryclick a little over six weeks ago, my awareness of the ins and outs of SEO was poor to put it politely. Since then thanks to a strong training programme ... Continue reading

  • Google Certified Shops – Rolls Out Pilot Program to the UK

    Dec. 6, 2013 By Adam Lee

    Google Certified Shops – Rolls Out Pilot Program to the UK

    How do you prove to the rest of the world that your ecommerce website provides outstanding customer service? Google might finally have the answer.Google has recently introduced the Google Certified Shops program to the UK. The announcement was made ... Continue reading

  • My One Month Milestone At QueryClick

    Nov. 29, 2013 By Lilija Bula

    My One Month Milestone At QueryClick

    Being asked to write about yourself is one of the most difficult things to do.  It seems that you have to summarize your own life in 250 words, which is impossible for anyone (except maybe five year old kid that ... Continue reading

  • Infographics: Communicating Information In The Digital Age

    Nov. 28, 2013 By Alan Hannah

    Infographics: Communicating Information In The Digital Age

    “There’s something almost quite magical about visual information. It’s effortless. It literally pours in. If you’re navigating a dense information jungle, coming across a beautiful graphic or lovely data visualization is a relief. It’s like coming ... Continue reading

  • Link Building Strategies For "Boring" Industries - Newsjacking & Competitor Gap Analysis

    Nov. 27, 2013 By Nathan Thompson

    Link Building Strategies For "Boring" Industries - Newsjacking & Competitor Gap Analysis

    What You Do With What You Have I'll go on the record as saying that I vastly prefer working on link building for B2C clients. That's not to say that I necessarily dislike working with B2B clients, nor ... Continue reading

  • Keyword Research For SEO Copywriting: The How and Why

    Nov. 25, 2013 By Lisa Jamison

    Keyword Research For SEO Copywriting: The How and Why

    With millions of pieces of content being churned out across the internet every single day, optimising your copy for the web has become all the more important as a means of helping search engines sift through the rubbish and push ... Continue reading

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