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SEO & PPC News

  • Applying The Big Idea Concept To Data-Driven Storytelling

    July 11, 2016 By Flora Bui Quang Da

    Applying The Big Idea Concept To Data-Driven Storytelling

    Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative?Recently, Moz has established that data is meaningless without a story. MarketingLand has published an article detailing what a data-driven story should ... Continue reading

  • Best Practices: Bloggers Guide to Samples

    July 6, 2016 By Cathryn Philip

    Best Practices: Bloggers Guide to Samples

    Back in March bloggers were confronted with manual penalty notices from Google citing ‘unnatural outbound links’. This was directly linked to a warning Google had issued a few weeks before in regards to disclosure of reviews in return for free ... Continue reading

  • YouTube Analytics: Using Data to Optimise Your Video Strategy

    June 24, 2016 By Alistair Wollaston

    YouTube Analytics: Using Data to Optimise Your Video Strategy

    As the world’s largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it’s not uncommon to find that developing an effective YouTube ... Continue reading

  • Google PPC Announcements 2016

    May 25, 2016 By Emily Griffiths

    Google PPC Announcements 2016

    The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we’ll round up the latest PPC and AdWords news from the announcement.The FactsGoogle started the summit with ... Continue reading

  • Is Blogging Really Dead?

    May 2, 2016 By Donna Kean

    Is Blogging Really Dead?

    You may have heard that blogging is old news, or worse – dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But, is it true that blogging is ... Continue reading

  • Now On Air: All You Need To Know About "Facebook Live" Video Streaming

    April 27, 2016 By Flora Bui Quang Da

    Now On Air: All You Need To Know About "Facebook Live" Video Streaming

    If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend – then found out that it was instead a ... Continue reading

  •  How To Update Your Shopping Feed Directly In the Merchant Center

    April 19, 2016 By Emily Griffiths

    How To Update Your Shopping Feed Directly In the Merchant Center

    Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create rules to update their data ... Continue reading

  • New AdWords Redesign

    April 5, 2016 By Stuart Ferrie

    New AdWords Redesign

    AdWords added their own take on rebirth to the Easter story last Monday, with the announcement of a new platform redesign.In a move that’s sure to annoy as many as it’ll please, they’ve announced that there ... Continue reading

  • How Facebook Reactions Will Affect Marketers

    April 1, 2016 By Flora Bui Quang Da

    How Facebook Reactions Will Affect Marketers

    Unless you've been living under a rock in recent months, you'll have heard about Facebook's latest update. An answer to the people's demand for a dislike button has now been rolled out worldwide, in the form ... Continue reading

  • Thinking Outside the PPC Box: Paid Search as Part of a Multi-Channel Marketing Strategy

    March 9, 2016 By Justyna Korpala

    Thinking Outside the PPC Box: Paid Search as Part of a Multi-Channel Marketing Strategy

    Some say that PPC is all about the numbers, and it's easy to see why. This isn’t entirely true though, as there is another, often overlooked, side to Paid Search that comes through its agility.Depending on the ... Continue reading

  • Developing a Strong Rationale for Creative Projects

    March 14, 2016 By Cathryn Philip

    Developing a Strong Rationale for Creative Projects

    When we invest in making creative content our ultimate aim is for that content to achieve viral success. To make sure that is going to happen a lot of time and energy is required, not to mention design work and ... Continue reading

  • Understanding YouTube Ranking Factors

    March 3, 2016 By Alistair Wollaston

    Understanding YouTube Ranking Factors

    As the second-largest search engine in existence, YouTube receives over 30 million visitors every day. As such, it represents an enormous commercial opportunity for any business that can properly utilise video content to promote their product or service.But how ... Continue reading

  • AMP: Accelerated Mobile Pages

    Feb. 22, 2016 By Vlad Timoftescu

    AMP: Accelerated Mobile Pages

    The new mobile solution to increase site speed and improve user experience.In recent months, you’re likely to have heard of the acronym AMP within the search industry. AMP stands for Accelerated Mobile Pages, and it’s the newest ... Continue reading

  • Should I Bid On Brand Keywords In AdWords?

    Feb. 11, 2016 By Emily Griffiths

    Should I Bid On Brand Keywords In AdWords?

    Should you be bidding on branded keywords? This is a much debated topic here at QueryClick, and chances are you have landed on this article with your own opinion.There is no right or wrong answer. What’s right for ... Continue reading

  • Top 10 Super Bowl 50 Adverts: Inbound Metrics & Analysis

    Feb. 10, 2016 By Lorenzo Burrows

    Top 10 Super Bowl 50 Adverts: Inbound Metrics & Analysis

    The Denver Broncos saw off the Carolina Panthers 24-10 to win Super Bowl 50 in what has been described as one of the most underwhelming finals of recent years. Regardless of what happened on the field however, the Super Bowl ... Continue reading

  • Introducing Google Panda to the Core Algorithm

    Feb. 8, 2016 By Meghan Ellis

    Introducing Google Panda to the Core Algorithm

    Content specialists take note: as of last month, Google Panda is now part of the core ranking algorithm. But what does that mean? How is the change different from before? And as content creators, do we need to be doing ... Continue reading

  • SEO Insights: Black Friday Industry Report - Part 2

    Jan. 5, 2016 By Lilija Bula, Victor Vicart, Flora Bui Quang Da, Alistair Wollaston, Felix Ternisien

    SEO Insights: Black Friday Industry Report - Part 2

    In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year ... Continue reading

  • SEO Insights: Black Friday Industry Report - Part 1

    Nov. 25, 2015 By Lilija Bula, Victor Vicart, Flora Bui Quang Da, Alistair Wollaston, Felix Ternisien

    SEO Insights: Black Friday Industry Report - Part 1

    When your e-commerce clients are used to multi-million pound return on investment on their search marketing campaigns, there are certain opportunities you can’t afford to miss. Last year, online shoppers in the UK spent an estimated £810m on Black ... Continue reading

  • What Makes Content Linkable? The Eternal Question Answered

    Nov. 11, 2015 By Cathryn Philip

    What Makes Content Linkable? The Eternal Question Answered

    Let’s face it, building links is not the easiest of tasks in the SEO world, with potentially little gain from large outreach projects. However, there are ways that we can make it slightly easier for ourselves.Obviously the strength ... Continue reading

  • AdWords Mobile Advanced Exam – Questions and Tips

    Nov. 9, 2015 By Emily Griffiths

    AdWords Mobile Advanced Exam – Questions and Tips

    If you’re reading this blog, you’re probably considering taking the Google AdWords Mobile Exam. If you’re not quite ready for this exam, be sure to have a read of our other guides, including how to pass the ... Continue reading

  • Why You Shouldn’t Be Reliant on Social Media for Link Building

    Oct. 21, 2015 By Stewart Donaldson

    Why You Shouldn’t Be Reliant on Social Media for Link Building

    If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to it. However, after a recent ... Continue reading

  • You’ve Got Mail: Gmail Ads 101

    Oct. 21, 2015 By Justyna Korpala

    You’ve Got Mail: Gmail Ads 101

    Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface – after renaming it “Gmail Ads”. So, what are ... Continue reading

  • XML Sitemaps & Search Engine Optimisation

    Oct. 19, 2015 By Vlad Timoftescu

    XML Sitemaps & Search Engine Optimisation

    If you're seeking to optimise your website and to improve search engine visibility, you may have come across XML sitemaps. There's a lot of information out there about XML sitemap guidelines and SEO, but most of it is ... Continue reading

  • Content Best Practices For Product Pages

    Oct. 5, 2015 By Lisa Jamison

    Content Best Practices For Product Pages

    As a site grows and more and more products are added to its catalogue, efforts are so often poured into other areas of upkeeping a site that product pages can sometimes be left to fend for themselves, even though these ... Continue reading

  • How To Use The Latest Structured Snippet Ad Extensions

    Sept. 3, 2015 By Emily Griffiths

    How To Use The Latest Structured Snippet Ad Extensions

    Earlier this year, Google announced dynamic structured snippets. At the time, it was an automated extension limited to specific verticals (think retail, hotel and flight searches). Now though, Google has given control to advertisers to show which lists are relevant ... Continue reading

  • YouTube SEO Tips: How To Create A 'How To' Guide

    Aug. 26, 2015 By Alistair Wollaston

    YouTube SEO Tips: How To Create A 'How To' Guide

    Some people will tell you that video marketing is the future. They’re quite wrong - it’s the present.As a copywriter with limited experience working beyond the written word, I am rapidly becoming something of a dinosaur. In recent ... Continue reading

  • Top Tips on How to Avoid a Google Penalty

    Aug. 14, 2015 By Carina Wilhelm

    Top Tips on How to Avoid a Google Penalty

    Google’s mission is to organize the world’s information and make it universally accessible and useful. As a result, Google is constantly improving their algorithm to ensure users are finding exactly the information they are looking for. In order ... Continue reading

  • Google Shopping Strategies

    Aug. 13, 2015 By Stuart Ferrie

    Google Shopping Strategies

    By now, everyone should be familiar with Google Shopping. A few years ago it was free and separate to AdWords, but for the last year or two it’s been integrated into both the platform and into cost per click ... Continue reading

  • Windows 10’s Potential Impact On Bing Search Engine Market Share

    Aug. 11, 2015 By Alex Eldridge

    Windows 10’s Potential Impact On Bing Search Engine Market Share

    Last week saw the release of Microsoft’s first iteration of their operating system since Windows 8.1 -  the numerically challenged Windows 10. In a break from old habits, this major release of Windows is being launched free of charge ... Continue reading

  • Using Social Shares & Backlinks To Find Successful Content Pieces

    Aug. 6, 2015 By Cathryn Philip

    Using Social Shares & Backlinks To Find Successful Content Pieces

    When planning the best content ideas as an inbound department, there is one important factor we have to consider - will this content be successful in gaining links? Although this is not something we can ever be 100% sure of, we ... Continue reading

  • Do Apostrophes Matter in SEO Copywriting?

    July 31, 2015 By Lauren McKay

    Do Apostrophes Matter in SEO Copywriting?

    Do apostrophes matter? Not everyone seems to think so. You only need to walk down any high street to see numerous examples of apostrophe fails. But what about on the web? How important is good grammar in on-page elements?Let ... Continue reading

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