Latest articles
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Fri 03 Feb, 2012
Google - Educating the Next Generation
With the launch of Google’s new service dedicated to providing a valuable education portal for both students and teachers, one of Scotland’s fastest growing search companies express its support. QueryClick which specialises in helping businesses boost their online profile, through improving website performance, has welcomed news of Google’s new education ...
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Thu 02 Feb, 2012
The Media have gone digital - shouldn't high street retailers do the same?
It's safe to say that, economically, things are maybe a bit troublesome. With austerity measures pushing the country into a ...
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Wed 01 Feb, 2012
Facebook is the new MySpace - The demise of Facebook has begun
It doesn't seem so long ago that we were lauding the arrival of MySpace and hailing it as the mighty ...
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Tue 31 Jan, 2012
EU “Right to be forgotten” - A step in the right direction?
We've all heard the stories about embarrassing images on Facebook being found by potential employers or, even worse, people being ...
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Tue 31 Jan, 2012
AdWords Offer Extensions - SERP tinkering continues
As long as AdWords has been around, Google has tinkered and evolved the product, making subtle changes such as background ...
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Mon 30 Jan, 2012
Don’t Be Evil - The Tool that’s Changing Search Results for the Better
Don’t be Evil is a bookmarklet developed by engineers from Facebook, Twitter, and MySpace. Their aim is twofold: To demonstrate ...
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Tue 24 Jan, 2012
Why Blogs Need SEO
Blogging is a hobby that I share with millions of people worldwide. In fact, like many of those people, I ...
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Fri 20 Jan, 2012
A Guide to Search Engine Spam - Part One
Spam, the majority of us receive at least a few spam e-mails a day. If you don't you are in ...
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Thu 19 Jan, 2012
Step Away From The Numbers
A bit of perspective can go a long way to improving how you approach any task. This is no different ...
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Wed 18 Jan, 2012
Importance Inflation Or: Why Your Shiny Job Title Doesn't Impress People
I'm directing this one to my fellow industry members. Much merriment and incredulity ensued when I discovered that the title ...
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Wed 18 Jan, 2012
Getting Your Foot in the SEO Door
Despite the sluggish year for the marketing world in 2009, the recession appears to have left the SEO industry relatively ...
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Wed 18 Jan, 2012
Carbon Footprint? Let’s not forget Our Digital One
A recent article published on AllThingsDigital  regarding Facebook and its new collaboration with the American political website Politico has led ...
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Tue 17 Jan, 2012
Real World Impact of Google+ "Search, plus Your World" on UK E-Commerce
Google's announcement of Google+ integration into its main results has generated a lot of negative publicity about its relevancy from ...
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Mon 16 Jan, 2012
Playing Devil's Advocate. Question Everything
I get consistently told that I'm a grouch. A stick-in-the-mud and around the festive season a Scrooge. In fact, it ...
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Thu 12 Jan, 2012
Search Plus Your World = Google + Google+ Squared ?
Google + Google+ - (Facebook + Twitter + Flickr) / personal opinion = Search plus Your World, Google's latest evolution ...
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Wed 11 Jan, 2012
Google Search, Plus Your World and SEO
Yesterday, it was announced by the search engine giant that they were to integrate content from their social media site, ...
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Tue 10 Jan, 2012
2012: The Year the Murdochs Joined Twitter
It may be less than two weeks into the new year, but while some people are struggling to stick to ...
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Wed 04 Jan, 2012
An Introduction to Multilingual SEO
After having spent a good few years in the translation industry, I have now moved into the fast-moving world of ...
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Wed 28 Dec, 2011
Email Marketing: What, Where and When?
In November 2011 Alex presented a 45 minute talk on email marketing, covering everything from the current state, to limitations, ...
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Fri 23 Dec, 2011
Search Marketing is a Bit Like Preparing Christmas Dinner
As Christmas is almost upon us, and so here is my ultra-relevant QueryClick Christmas themed blog post. I find that ...
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Thu 22 Dec, 2011
Google Zeitgeist 2011 – A Round-up
Last week, Google released its annual Google Zeitgeist lists for 2011.  The lists provide an interesting insight into what got ...
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Tue 20 Dec, 2011
A Beginners Guide to Excel (Or Maybe Just a Handy Reference)
Prior to working at Queryclick, I thought I knew how to use excel. I had used to it track information ...
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Tue 20 Dec, 2011
Growing Your PPC Keyword Portfolio
Some tips on how to approach the highly important task of expanding your keyword list to ensure your portfolio contains ...
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Wed 14 Dec, 2011
User-Centred Approach for Search and Social Media
During the planning stages of a website build there is often a process of developing user profiles or personas. Each ...
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Tue 13 Dec, 2011
The Unruly World of Email Etiquette
The Subject of email, specifically work-related email, has crept up in a number of news stories recently, thanks to recent ...
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Fri 25 Nov, 2011
QR Codes and Why They Suck
Alex explores his sheer dismay at the apparent increase in QR code usage and explains why ultimately, they're a bad ...
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Tue 22 Nov, 2011
Google AdWords – An Introduction
Having just recently entered into the field of pay per click advertising, I can relate to those new to AdWords ...
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Thu 17 Nov, 2011
Google Algorithm Changes – An Overview
On Monday, Google Distinguished Engineer, Matt Cutts, posted an Inside Search blog detailing 10 recent algorithmic updates made to Google. ...
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Mon 14 Nov, 2011
How to Use Social Media – Or How Not To Put Your Foot In It
Social media is one of the buzzwords of SEO, and quite rightly so, because social media can be a great ...
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Mon 14 Nov, 2011
Content Optimisation for Traffic, Discoverability & Conversion
Pretty much consistently, for the last ten years the number one on page SEO value driver has been content. Simple, ...
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Fri 11 Nov, 2011
AdWords: We All Need Structure
As mentioned in my previous article, the structure of the AdWords campaign can play a huge part in determining how ...
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Tue 08 Nov, 2011
A Few Thoughts on the Google Rating Guidelines
If you're in the SEO community, then there's one thing you'll learn quickly, and that is - What Google Says ...
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Thu 03 Nov, 2011
Google Launches Mobile Initiative – Are You Ready To GoMo?
“Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If ...
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Thu 03 Nov, 2011
The Latest on the Google Places Update
Google have recently announced some improvements to their search results for business listings. Searches for businesses on Google will now ...
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Tue 01 Nov, 2011
Google Launches Cross-Domain URL Selection GWT Messages
Duplicate content is everywhere. It's perhaps one of the most common issues we have to deal with on the various ...
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Mon 31 Oct, 2011
Angry Birds, Ewoks and Lady Gaga:The Most Popular Halloween Costumes of 2011
With Halloween finally upon us, Google has released some very interesting facts about this year's Halloween costume searches, using Insights ...
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Fri 28 Oct, 2011
HTML 5, Amazon & The Future of SEO
Amazon's recent announcement that it will support HTML 5 in their new eBook format - Kindle Format 8 (or KF8) ...
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Thu 27 Oct, 2011
AdWords Success Strategies: The Essentials
Discussing what I would consider the three cornerstones of successful AdWords campaigns: Campaign structure, distribution of budget and organically evolving ...
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Tue 25 Oct, 2011
First in, last out, or "how to get bullied by your employer"
The oft-quoted and, to an extent expected mantra from some employers (especially within agency culture) is contested by our lead ...
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Fri 21 Oct, 2011
Yes, MC Hammer Really is Launching a Search Engine
Sergey Brin, Larry Page and MC Hammer – which one is the odd one out? Wait Stop – Hammer time, ...
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Wed 19 Oct, 2011
Google Encrypted Search: Making the Web More Secure?
Yesterday, Google announced that they were to make a very important change to the way that they conduct their searches ...
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Tue 04 Oct, 2011
Google Launches “Trusted Stores” Program
Google yesterday confirming the launch of Google Trusted Stores, a new pilot program that helps shoppers identify which online merchant ...
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Mon 03 Oct, 2011
Google Real-Time Analytics – Measuring the Impact of Social Media
Late last week Google announced that it was making some pretty big changes to Google Analytics, the tool millions of ...
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Fri 30 Sep, 2011
While The Google US Marketshare Slides, The UK Dominance Continues
At the turn of the year during a presentation on the future of search, I showed a slide featuring Google's ...
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Wed 28 Sep, 2011
The Conversion Optimisation Toolbox
A bad workman blames his tools. A good workman makes sure his tools allow his abilities to shine. Every person ...
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Tue 27 Sep, 2011
Handling Fonts or Type Within An Email
Anyone who has ever had to put an email together, will know that one of the big sticking points is ...
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Fri 23 Sep, 2011
F8 Conference Reveals Next Generation of Facebook
The F8 Developer Conference took place yesterday in San Francisco. The event highlighted several updates and evolutions of the Facebook ...
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Mon 19 Sep, 2011
Facebook Update: Subscriptions Explained
Facebook is to give users the chance to automatically publish their status updates on both Facebook and their Twitter pages ...
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Wed 14 Sep, 2011
5 Areas Where Your Email Marketing Campaign is Failing
Since I've been the recipient of a few horrendous emails of late, I'd like to present a short list of ...
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Wed 14 Sep, 2011
Twitter Analytics' Worrying Lack of Competitive Intelligence
Judging by the screenshot used in Twitter's new analytics tool announcement, we may only be in for some pseudo-analytics from ...
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