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SEO News & Blog

  • Inbox by Gmail

    Nov. 24, 2014 By Andy Campbell

    Inbox by Gmail

    Following on from the Gmail 101 blog post here’s what you can expect from Google’s latest email client ‘Inbox’, looking at the design and new functionality that has been introduced.Before we look at Inbox in detail it ... Continue reading

  • The Social Media Undead

    Nov. 20, 2014 By Flora Bui Quang Da

    The Social Media Undead

    Does anyone even remember Xanga? Some say social media started in forums, that social discussions and connections were already created online, when forums were still popular - but personally, I feel it all really started with the first high-angle MySpace selfie ... Continue reading

  • AdWords Ad Customisers

    Nov. 19, 2014 By Stuart Ferrie

    AdWords Ad Customisers

    Over the last year Google has been rolling out a number of features for AdWords and one of the latest ones we've been dabbling with is Ad Customisers.What is it?The gist of the Ad Customiser is that ... Continue reading

  • Embrace the Mobile Era

    Nov. 11, 2014 By Justyna Korpala

    Embrace the Mobile Era

    Mobile devices have taken a central role in consumers' lives – from research and content consumption to social sharing and shopping. Yes, shopping! The role of mobile traffic in the path to purchase is becoming more important, and increasingly ends in ... Continue reading

  • Using Google Web Designer With Adwords

    Nov. 10, 2014 By Emily Griffiths

    Using Google Web Designer With Adwords

    I am no designer. However with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required. I'm also able to create new image Ads to be ... Continue reading

  • Penguin Update 3.0 – Everything a link builder needs to know

    Nov. 6, 2014 By Carina Wilhelm

    Penguin Update 3.0 – Everything a link builder needs to know

    In mid October 2014, Google finally confirmed the release of their new Penguin 3.0 update. The main focus of the new algorithm is to fight against web spam and penalise sites with unnatural back-link profiles. More than ever, it ... Continue reading

  • Top 10 Content Marketing Tips for Small Businesses

    Oct. 29, 2014 By Lisa Jamison

    Top 10 Content Marketing Tips for Small Businesses

    Following on from my post at the start of the year on content marketing tips for e-commerce websites, I wanted to do a similar post, this time aimed more specifically at small businesses. As a previous owner of a small ... Continue reading

  • Creating a Seasonal Content Strategy

    Oct. 24, 2014 By Lauren McKay

    Creating a Seasonal Content Strategy

    Halloween's just around the corner, and you're frantically Googling “easy Halloween costume ideas”. Sound familiar? Your frantic Googling goes to show how important seasonal content is. In the run-up to Halloween, search volume increases dramatically for these types ... Continue reading

  • Frustrated You're not Ranking  number one in Google for that All Important Keyphrase that has the highest Search Volume?

    Oct. 21, 2014 By Stewart Donaldson

    Frustrated You're not Ranking number one in Google for that All Important Keyphrase that has the highest Search Volume?

    As a company...Do you get caught up chasing after that one keyphrase that has the highest traffic?Do you find yourself fixated with its ranking or frustrated with your SEO agency if your site isn't ranking in the ... Continue reading

  • My First Two Months at QueryClick

    Oct. 15, 2014 By Roderick McHardy

    My First Two Months at QueryClick

    Having a knowledge of the vagaries of  SEO Copywriting that I thought was rudimentary at best “it’s just keywords and that, eh?” I nevertheless thought I’d apply for a job at QueryClick after being impressed by their website ... Continue reading

  • Guest Checkout: Could It Improve Conversion Rates This Christmas?

    Oct. 13, 2014 By Emma Arnott

    Guest Checkout: Could It Improve Conversion Rates This Christmas?

    With the holiday season on the horizon, your festive marketing plans will no doubt be in full swing but how good is your checkout process at transporting visitors down the purchase funnel? Forced registration is a known barrier to conversion ... Continue reading

  • Identifying link building opportunities and gaps from your competitors' back-link profiles

    Oct. 1, 2014 By Victor Vicart

    Identifying link building opportunities and gaps from your competitors' back-link profiles

    I've been working here at QueryClick now for 4 months, and my main role is to design link-building strategies for our clients. So how do we identify gaps and opportunities? When most successful back-link profiles tends to have a ... Continue reading

  • Google Analytics - Custom Reports

    Sept. 30, 2014 By Andy Campbell

    Google Analytics - Custom Reports

    My take on a piece originally written by Avinash Kaushik - 3 Awesome, Downloadable, Custom Web Analytics ReportsBig DataIn this industry we love data, and so we should, because numbers are what our successes are measured against. Most, if ... Continue reading

  • How to Make a PPC Dashboard

    Sept. 26, 2014 By Stuart Ferrie

    How to Make a PPC Dashboard

    In the follow-up to my last post about AWQL, this week I'm going to talk about dashboards. What do we mean by dashboard? To those of you new to PPC, what we mean by a “dashboard” is a sheet ... Continue reading

  • Complementing Your Content Strategy with a Content Audit

    Sept. 26, 2014 By Meghan Ellis

    Complementing Your Content Strategy with a Content Audit

    In 2014, content continues to increase in importance as a ranking factor. Searchmetrics' 2014 Ranking Factors study places a huge emphasis on it, explicitly stating that “high quality, relevant content ranks better on average”. But it's also becoming increasingly ... Continue reading

  • 5 Things I’ve Learned During My First Month at QueryClick

    Sept. 22, 2014 By Justyna Korpala

    5 Things I’ve Learned During My First Month at QueryClick

    It’s been a month since I joined QueryClick (QC) as Paid Search Analyst. Where did August go? It passed so quickly that I can hardly remember my very first day in the company. However, what I do remember is ... Continue reading

  • HTTPS as a ranking signal

    Sept. 18, 2014 By Alex Eldridge

    HTTPS as a ranking signal

    HTTPS as a ranking signal? Over the last few years in the wake of the continuing Edward Snowden, NSA and GCHQ scandals, Google has been making security a higher priority. They’ve made HTTPS default for the majority of their ... Continue reading

  • My first month at QueryClick and why I’m so glad I had a noisy flatmate

    Sept. 18, 2014 By Cathryn Philip

    My first month at QueryClick and why I’m so glad I had a noisy flatmate

    When I arrived at QueryClick for my first day, I had a basic knowledge of SEO and link-building, basic being a generous description. A couple of weeks before, I had been anxious about my second-round interview which consisted of me ... Continue reading

  • Callout Extensions: Google's Answer To Misused Site-Links?

    Sept. 17, 2014 By Emily Griffiths

    Callout Extensions: Google's Answer To Misused Site-Links?

    I guess Google has finally twigged that people have not been using site-links as they initially envisaged. In theory, site-links should be used to link to popular or high converting sections of your website. In reality, advertisers are taking advantage ... Continue reading

  • An 'n-gram Analysis' Tool In R

    Sept. 9, 2014 By David Fothergill

    An 'n-gram Analysis' Tool In R

    Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance.  To give a quick summary of that post:an 'n-gram' is “a continuous sequence of n items from a given sequence of text or ... Continue reading

  • Identifying Gaps & Opportunities as Part of Your Content Strategy

    Sept. 9, 2014 By Lisa Jamison

    Identifying Gaps & Opportunities as Part of Your Content Strategy

    Part of my role here at QueryClick is to identify content gaps and opportunities across our clients' sites. So what does that mean, exactly? Well, clients very often come to us because they are under-performing online. Our job is to ... Continue reading

  • Testing Testing, 1, 2, 3

    Aug. 26, 2014 By Andy Campbell

    Testing Testing, 1, 2, 3

    Paid search is widely considered a numbers game: at its most basic - spend x, make y. The challenge is to define what x is spent on. Without proven rationale, the decision to spend on a particular keyword or version of ... Continue reading

  • To follow or nofollow: that is the question

    Aug. 22, 2014 By Scott McBay

    To follow or nofollow: that is the question

    What is nofollow?To put it in simple terms: nofollow is a value that can be added to a link. It’s added to the rel attribute that allows you to define the type of link and/or provide instruction ... Continue reading

  • AdWords Scripting & the AWQL (AdWords Query Language)

    Aug. 21, 2014 By Stuart Ferrie

    AdWords Scripting & the AWQL (AdWords Query Language)

    It's been mentioned in previous blog posts that AdWords - and PPC in general - can be a pretty complex system to get around. You have to get accustomed to the nuances of the software, and how little changes in one ... Continue reading

  • My first three months at QueryClick And Finally landing my dream job in SEO

    Aug. 8, 2014 By Stewart Donaldson

    My first three months at QueryClick And Finally landing my dream job in SEO

    I remember my first month at QueryClick just being in a state of complete awe at everything about the place. It was like nowhere I had ever worked before. I must have spent the majority of my first day mouth ... Continue reading

  • Localisation for the Web: Getting it Right

    Aug. 7, 2014 By Michelle Craw

    Localisation for the Web: Getting it Right

    During an international SEO course in Barcelona a couple of years ago, we discussed the idea of reviewing and localising content to aid conversion. It seems an obvious and pretty straightforward task yet it's one that's often neglected ... Continue reading

  • Stand Out From The Crowd With Optimised Product Pages

    Aug. 5, 2014 By Emma Arnott

    Stand Out From The Crowd With Optimised Product Pages

    Looking to stand out from the competition? It's time to get your product pages in order. First, a health warning – avoid implementing 'solutions' to perceived problem areas without testing them first. Without testing, you won't know if you ... Continue reading

  • My First Month at QueryClick

    July 31, 2014 By Alex Eldridge

    My First Month at QueryClick

    My First Month at QueryClickI’ve just finished my first month at QueryClick as a Technical Search Analyst and it’s been fantastic. The work has been engaging, enjoyable and satisfying. When I applied for the job of a ... Continue reading

  • Word Crimes: Tips for Writing Online

    July 30, 2014 By Meghan Ellis

    Word Crimes: Tips for Writing Online

    If you're one of the two people in the world who haven't seen “Weird Al” Yankovic's latest musical parody “Word Crimes”, let me give you a rundown: It's great It should be mandatory listening for people ... Continue reading

  • Landing a job as an SEO Copywriter

    July 28, 2014 By Lisa Jamison

    Landing a job as an SEO Copywriter

    Recruitment season is upon us and interviews are in full swing at QueryClick HQ. As I am involved in the recruitment of our new SEO copywriters, I thought it might be useful to create a guide of dos and don ... Continue reading

  • Automated Reporting with a Raspberry PI Part 1

    July 18, 2014 By Luke Maxwell

    Automated Reporting with a Raspberry PI Part 1

    Automated Reporting With a Raspberry PI Part 1 In this post, I'm going to talk about how we went about automating our reporting using a Raspberry Pi, Python, and MySQL. This is a big topic, so in future posts ... Continue reading

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