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7 Reasons Your Designer Application Will Be Rejected
Currently, QueryClick are hiring for a junior designer and front-end developer. It's nice to see applications coming in, and I love people's enthusiasm when job-hunting. The problem is, so many people seem to be stumbling at the first ... Continue reading
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How To Use Keyword Research Tools For The Best Results
Keyword research is an integral part of both PPC and SEO and not getting it right can lead you down the wrong path right from the very beginning. I do a lot of keyword research here at QueryClick and while ... Continue reading
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GeoIP look-up, IP sniffers and how you should really deal with multinational websites
I've been recently seeing, amongst our clients and other sites, a lot more GeoIP redirection work going on. To the uninitiated, this is the practice of automatically redirecting a user with a hard, HTTP redirect based upon their actual ... Continue reading
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Search a String for a List of Matches in Excel
Excel is the most powerful software that most people use at work, yet many only scrape the surface of what it can do. In digital marketing world being good at Excel is about being good at your job. When analysing ... Continue reading
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10 Ways to Accidentally Be a Dirty Spammer
“...it's true that some of the most terrible things in the world are done by people who think, genuinely think, that they're doing it for the best” - Terry Pratchett While out on the mean streets, preaching practical, white-hat ... Continue reading
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X-Default Hreflang Annotation for International SEO
This month Google launched an interesting new change to the way it handles hreflang mark-up for international landing pages.When Google launched this mark-up back in December 2011, it was a real turning point for multinational SEO. Despite the initial ... Continue reading
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Graduate guide to landing a Digital Marketing Job
I'm not an expert in crafting the ultimate CV and I'm not claiming to be an interview techniques guru. I'm involved in recruitment at QueryClick and back in the day I was a university graduate searching for ... Continue reading
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The Future Of Search
Accurately described by Thomas Roman of Connecticut State University as "completely nuts"; a young Iranian inventor recently claimed to have built a time machine. Apparently it doesn't actually send you forward or back in time, but it can print ... Continue reading
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Most Popular Footballers Online
Goal.com recently published their annual footballer rich list. Many of the transfer deals involving these football stars are discussed in terms of branding and media value. Furthermore, when a player of this type is signed, there is often some ... Continue reading
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The Hell of Working With Facebook Insights
Not long ago Facebook launched their analytics system to help people track the effectiveness of their Facebook campaigns, page, posts, and whatnot. I like to think that I've learned a thing or two over the last year about analytics ... Continue reading
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A Day in the Life of an SEO Copywriter
- Hello, I'm Lelde, a copywriter at QueryClick search engine marketing.- Oh, that's interesting. How did you end up in the industry?- I graduated with a degree in Journalism and French. Many of us journo grads find work in ... Continue reading
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What happens when you leave designers to their own devices
You know those creative meetings when you start with the best intentions? Everyone arrives complete with a fresh Moleskin and pencils sharpened so much they'll snap if you even breathe near the tip. A glimmer of anticipation in everyone ... Continue reading
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Art, Copy & Code – Art and Advertising in a Digital Age
Last year, Google undertook a project which saw advertisers and digital creatives work together to “re-imagine how brands tell stories in a connected world”. They sought to recreate some of the more memorable ad campaigns - such as the 1970s Coca ... Continue reading
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SEO For Designers And Front-enders. What You Need To Know
I used to think SEO was a load of ruddy nonsense. I was a designer and front-end developer who wrote solid HTML code, understood that content was important, and that if a site was structured well enough with loads of ... Continue reading
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A Beginners Guide To Carrying Out A Backlink Audit And Identifying Unnatural Links
If you work within any area that involves SEO, then it's likely you will have experienced or witnessed websites becoming victim of the frequent algorithm updates. As a Search Analyst, one of my main roles at QueryClick involves link ... Continue reading
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Google launches webmasters help for hacked sites
Google have recently launched a very useful resource for webmasters to identify when your site has been hacked and how to identify and fix the vulnerability. The webmasters help for hacked sites resource contains detailed articles supported with a range ... Continue reading
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Just Do It
Most people seem to find it very easy to step up on their tattered soap-box, slam big business and hate on "the man" for being successful. Proclaiming outright disgust at trying to make money in the face of economic problems ... Continue reading
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Google and France Reach Agreement Over Online News Content
Earlier this month Google reached a compromise with the French government following the country's controversial “link-tax” proposition.In October last year, the French government drafted a proposal stating that the US search giant would have to license French newspaper ... Continue reading
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Why SEO matters to Content Strategy
Content marketing and content strategy are the marketing team's words du jour, but there's nothing new about developing a content strategy apart from the shiny name and growing list of supporters. For years, SEO professionals have been encouraging ... Continue reading
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Dealing With AdWords Account Management
These days it seems like people want you to sign up for everything online from getting access to basic website content to the multitude of profiles you inevitably have to create for social networking. I’ve currently got about 8 ... Continue reading
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Map-Love: Over 25 Fascinating Maps You Might Not Have Seen Before
I love maps. There's no denying it. It's part knowledge gathering, part geographic awareness, part information fetish. I think I feel safer knowing where I am in relation to other things, and I can literally spend hours and ... Continue reading
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Google Announce AdWords 'Enhanced Campaigns'
Yesterday saw the biggest news in the AdWords sphere in quite a while, and brought with it a buzz of opinion on both ends of the happiness spectrum.The news was that Google are now rolling out what they see ... Continue reading
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Low Cost Content Production Ideas
A lot of businesses might shy away from the idea of implementing a full blown editorial calendar due to the costs involved in producing high quality content on a regular basis. This is fair enough, as money and time are ... Continue reading
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Firefox Extension Gives you Proxies From Around the World
"Digital" is very much a global operation these days. Businesses target audiences all around the world, and build websites with content optimised for the location of the visitor. PPC and banner ads are location specific, as are the organic results ... Continue reading
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How Do Search Engines Become Local?
Google is the first stop when it comes to browsing the web for a huge percentage of the global population. A few search engines, however, have managed to hold their ground in their respective local markets and have knocked Google ... Continue reading
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The New QueryClick Website
When I started at QueryClick one of the first tasks I was assigned was to re-brand the company. This wasn't just a case of designing "a new logo" but more a complete turnaround of the image and outward appearance ... Continue reading
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Failing By Example: Digital Agencies Struggle With The SEO Basics
I was doing some research last week for a short blog post on the things that designers and front-end developers are getting wrong when it comes to SEO. Basic stuff, you know? I thought it'd be a nice helpful ... Continue reading
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The All New GWT Data Highlighter
Different from HTML MarkupThe new Data Highlighter is a Google Webmaster tool, released in mid December, which allows for the creation of structured markup using a point and click method rather than the traditional HTML coding.The tool creates ... Continue reading
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Integrating Analytics with AdWords
Google Analytics This is where Google Analytics steps in. You see, Analytics allows you to track the performance metrics of your site in addition to setting up goals and actions you wish to track. By linking your AdWords and Analytics ... Continue reading
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Making the Case For Content Strategy
By now, most people employed by or in regular contact with a digital agency will have heard of the term 'content strategy'. In 2013, however, it's not only important for businesses to recognise the term, but it's also ... Continue reading
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International Keyphrase Research Tips For SEO
Six tips for international keyphrase research success including a few seemingly simple points which are often overlooked. Train native-speaker localisation staff Work with native speakers who understand the process of keyphrase research. Simply giving them the link to Google keyword ... Continue reading
SEO News & Blog
Authors
- Luke Maxwell 8 entries
- Alex Cowles 35 entries
- Michelle Craw 18 entries
- Haitham Fattah 1 entry
- David Fothergill 24 entries
- Donald Stephenson 32 entries
- Amy Taylor 24 entries
- Lelde Benke 18 entries
- Scott McBay 21 entries
- Darren Paterson 9 entries
- Stuart Ferrie 18 entries
- Robert Cook 8 entries
- Debbie Fraser 11 entries
- Chris Liversidge 14 entries