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SEO & PPC News

  • 4 Steps Towards PR-based Inbound Marketing

    July 29, 2015 By Victor Vicart

    4 Steps Towards PR-based Inbound Marketing

    The evolution of Search Engine Optimisation over the last 5 years has seen many within the industry make the switch from spammy link-building practices towards more ethical inbound marketing strategies. While most SEO agencies understand that a more qualitative approach ... Continue reading

  • Google: a Transactional Middle-Man?

    July 22, 2015 By Justyna Korpala

    Google: a Transactional Middle-Man?

    We all knew that Google’s publication of micro-moments research would be a game changer, but no one expected it to happen so quickly. The recent announcement of “Purchases on Google” shows that the company is determined to win over ... Continue reading

  • AdWords Location Extensions & Google MyBusiness

    July 15, 2015 By Stuart Ferrie

    AdWords Location Extensions & Google MyBusiness

    Ah Google, the masters of forever launching services and rebranding them. One of the more recent of these to undergo this process is Google MyBusiness, formerly Google Places which is integrated into your Google+ profile. Google Places was a bit ... Continue reading

  • Real Time Google Trends

    July 1, 2015 By Meghan Ellis

    Real Time Google Trends

    Google Trends has just got real. Not that it wasn’t “real” before, it’s just gotten more so, with the addition of some awesome real-time reporting capabilities. Launched in June, this is the service’s biggest development since 2012 ... Continue reading

  • Journalism & SEO: Generating audience-led news content

    June 30, 2015 By Alistair Wollaston

    Journalism & SEO: Generating audience-led news content

    The accession of the internet has radically changed the way in which we interact with the news. Even the most old-fashioned of editors will acknowledge this as a fact. The relationship between the news and SEO is something that’s ... Continue reading

  • Why Micro-Moments Matter

    June 22, 2015 By Emily Griffiths

    Why Micro-Moments Matter

    It is generally accepted that 2015 is the year of the mobile. But Google have also introduced a new concept that needs to be incorporated across all online marketing strategies – micro-moments.So what is a micro-moment?Google calls it a ... Continue reading

  • The Value of Brand traffic

    June 15, 2015 By Andy Campbell

    The Value of Brand traffic

    Why should you bid on brand?That question should really be rephrased as “why shouldn’t you bid on brand”: they offer low cost conversions. The pertinent question is what is the value of these brand conversions?A client came ... Continue reading

  • Inbound Gap Analysis Guide

    June 9, 2015 By Lorenzo Burrows

    Inbound Gap Analysis Guide

    Competitor backlink analysis is a key step in any link building campaign. It helps you to understand your competitor’s link profile and why they rank, the strategies they use to acquire links, and what areas you can exploit and ... Continue reading

  • 11 Reasons Listicles Should Form Part of Your Content Strategy

    June 9, 2015 By Lauren McKay

    11 Reasons Listicles Should Form Part of Your Content Strategy

    When was the last time you searched for something on Google, only to be confronted with the “top 5” (or 8, or 10, or 34) answers to your query? If you’re looking for ways to eat avocado, there’s ... Continue reading

  • SEO & PPC: Make Love Not War Part 2

    June 5, 2015 By Justyna Korpala

    SEO & PPC: Make Love Not War Part 2

    As promised, here’s another blog on the benefits of SEO and PPC working together. This one will focus on the practical ways in which PPC can support your SEO strategy. You might not be surprised by some of ideas ... Continue reading

  • Why how-to content must be part of your content strategy

    June 4, 2015 By Lisa Jamison

    Why how-to content must be part of your content strategy

    Can’t remember how to poach an egg or deseed a pomegranate? Well, you’re not alone. Yes, we’re all guilty of occasionally throwing our problem-solving brains out the window in favour of a quick online search to life ... Continue reading

  • Top Six Resources for Mobile SEO

    June 1, 2015 By Stewart Donaldson

    Top Six Resources for Mobile SEO

    With the launch of Google's Mobile update last month and the announcement that smartphone shoppers have surpassed desktop shoppers for the first time, it has never been more important to make sure your site is user friendly for mobile ... Continue reading

  • Mobilegeddon: The Aftermath (or the lack thereof) For Search Rankings

    May 26, 2015 By Vlad Timoftescu

    Mobilegeddon: The Aftermath (or the lack thereof) For Search Rankings

    Mobilegeddon, The New Google AlgorithmAt the beginning of March (2015) Google announced that they would launch their new mobile algorithm on the 21st of April. The search community lovingly named this algorithm as Mobilegeddon. As one may imagine ... Continue reading

  • SEO Friendly URLs: 10 Steps to the Optimal Site Structure

    May 18, 2015 By Haitham Fattah

    SEO Friendly URLs: 10 Steps to the Optimal Site Structure

    URLs and SEOWhen developing a new site with SEO in mind, one critical aspect of the site design that is typically overlooked is the URL format. URLs play an important role in achieving strong SEO performance from your site ... Continue reading

  • SEO & PPC: Make Love Not War Part 1

    April 30, 2015 By Justyna Korpala

    SEO & PPC: Make Love Not War Part 1

    SEO and PPC are often viewed as rivals fighting over clients’ limited budgets and many SEO and PPC marketers continue to argue about which one is better for providing return. I’m not going to argue in favour of either ... Continue reading

  • Improve Your Mobile Strategy With Customised Columns

    April 29, 2015 By Emily Griffiths

    Improve Your Mobile Strategy With Customised Columns

    At the end of 2014, AdWords announced custom columns. These columns allow a deeper metric segmentation based on your objectives, either at a campaign or ad group level. What’s more, once created, you can save your set of columns ... Continue reading

  • HTTP/2's Impact On SEO

    April 27, 2015 By Alex Eldridge

    HTTP/2's Impact On SEO

    For the first time since 1999, the web’s key protocol - the Hypertext Transfer Protocol (HTTP) - will be getting an update.Hypertext Transfer Protocol 1.1 (HTTP/1.1) has been the standard web protocol since June 1999. This was ... Continue reading

  • How Google News Inclusion Can Boost Your Content Strategy

    April 14, 2015 By Lisa Jamison

    How Google News Inclusion Can Boost Your Content Strategy

    If your site is producing high-quality, newsworthy content on a regular basis, it goes without saying that you want as many people to see it as possible. But have you considered Google News as part of your strategy for maximising ... Continue reading

  • Inbound Marketing: Link Building Quick Wins

    April 10, 2015 By Darren Paterson

    Inbound Marketing: Link Building Quick Wins

    Working in SEO, particularly in inbound, there are common phrases that you’ll find yourself reading over and over again. Such as natural links, ethical link building and white hat link building, amongst many others. In layman’s terms this ... Continue reading

  • 5 Ways Of Obtaining High-Quality Backlinks From Government and Educational Domains

    April 6, 2015 By Carina Wilhelm

    5 Ways Of Obtaining High-Quality Backlinks From Government and Educational Domains

    One of the most important factors of a successful linkbuilding strategy is maintaining a natural and diverse backlink profile. If the majority of links referring to your website are manually built in a large scale, Google can regard this as ... Continue reading

  • A 2015 Digital April Fool's Round-up

    By Flora Bui Quang Da

    A 2015 Digital April Fool's Round-up

    Another year, another April Fool’s day, and you guessed it – another legion of companies jumping on the occasion to try and whip up something that will net them some buzz.Some of the pranks are genuinely witty, but essentially ... Continue reading

  • 10 Technical SEO Tips for Beginners

    March 31, 2015 By Query Click

    10 Technical SEO Tips for Beginners

    Whatever your SEO background, there are probably a few good reasons to read this blog. This guide is a handy accompaniment to the beginner’s video tutorial compiled by our great chieftain (that's him up above, looking rather dapper ... Continue reading

  • How to pass the Google Analytics Individual Qualification (GAIQ) test

    March 26, 2015 By Clara Duta

    How to pass the Google Analytics Individual Qualification (GAIQ) test

    So you're thinking of taking the GAIQ? No worries, I'm here to help. Following Emily’s blog post on How to pass the Adwords Fundamentals Exam, I thought I’d do a similar blog post for GAIQ. So ... Continue reading

  • Set Up Mobile PPC In 2015 - "The Year of The Mobile"

    March 25, 2015 By Emily Griffiths

    Set Up Mobile PPC In 2015 - "The Year of The Mobile"

    At the beginning of every year, we hear search agencies make the same claim: 'This is the year of the mobile'.  But the ‘year of the mobile’ is yet to make its grand entrance, and I’m not sure that ... Continue reading

  • Display Advertising: setting the foundations.

    March 18, 2015 By Stuart Ferrie

    Display Advertising: setting the foundations.

    As all experienced in PPC know, there’s a lot more to the platform than just appearing on Google’s search results. In addition to those text based ads you've got a wealth of image based content in the ... Continue reading

  • The Countdown Ad Customisers – Do They Really Work?

    By Justyna Korpala

    The Countdown Ad Customisers – Do They Really Work?

    Back in November, Stuart wrote about how great AdWords Ad Customisers are if your script writing skills are not up to scratch. Since then, here at QC, we have been experimenting with those new AdWords features and recently ran an ... Continue reading

  • Writing Subject Lines That Work

    March 13, 2015 By Emma Arnott

    Writing Subject Lines That Work

    When it comes to email marketing, open rates vary wildly by industry and target market but when you consider that around a third of recipients will open emails based on the subject line, the importance of this element cannot be ... Continue reading

  • Google Trends – Another 5 Tips for Trend Data Analysis

    March 12, 2015 By Donald Stephenson

    Google Trends – Another 5 Tips for Trend Data Analysis

    Back in January, my colleague Lisa Jamison provided 5 top tips for gaining valuable content insights using Google Trends. Rather than going over old ground, I wanted to provide some additional opportunities for content marketers (and the wider digital marketing ... Continue reading

  • Multinational Roll-Out Metrics

    March 10, 2015 By Michelle Craw

    Multinational Roll-Out Metrics

    Rolling out products or services into a new international market is a huge decision that requires thorough research and planning to ensure all challenges are foreseen and opportunities taken. Areas that need careful consideration and research include:·         local laws and ... Continue reading

  • 5 Essential SEO Tools for Copywriters

    March 3, 2015 By Meghan Ellis

    5 Essential SEO Tools for Copywriters

    Does SEO copywriting make your head spin? You’re not the only one, but it’s not as hard as you think. With a little practice and familiarity with these SEO tools, you’ll soon be writing optimised content that ... Continue reading

  • Your Backlink Audit Cheat Sheet

    Feb. 19, 2015 By Cathryn Philip

    Your Backlink Audit Cheat Sheet

    Google has definitely upped its game over the past few years with updates such as Penguin & Panda from 2012 to present having a big impact on rankings. As a result of this it has become ever more important to have ... Continue reading

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