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SEO & PPC News

  • SEO Insights: Black Friday Industry Report - Part 2

    Jan. 5, 2016 By Lilija Bula, Victor Vicart, Flora Bui Quang Da, Alistair Wollaston, Felix Ternisien

    SEO Insights: Black Friday Industry Report - Part 2

    In recent years, Black Friday has established itself as one of the most important days in the online retail calendar, and in 2014 passed both Boxing Day and Cyber Monday to become the most valuable shopping day of the year ... Continue reading

  • SEO Insights: Black Friday Industry Report - Part 1

    Nov. 25, 2015 By Lilija Bula, Victor Vicart, Flora Bui Quang Da, Alistair Wollaston, Felix Ternisien

    SEO Insights: Black Friday Industry Report - Part 1

    When your e-commerce clients are used to multi-million pound return on investment on their search marketing campaigns, there are certain opportunities you can’t afford to miss. Last year, online shoppers in the UK spent an estimated £810m on Black ... Continue reading

  • What Makes Content Linkable? The Eternal Question Answered

    Nov. 11, 2015 By Cathryn Philip

    What Makes Content Linkable? The Eternal Question Answered

    Let’s face it, building links is not the easiest of tasks in the SEO world, with potentially little gain from large outreach projects. However, there are ways that we can make it slightly easier for ourselves.Obviously the strength ... Continue reading

  • AdWords Mobile Advanced Exam – Questions and Tips

    Nov. 9, 2015 By Emily Griffiths

    AdWords Mobile Advanced Exam – Questions and Tips

    If you’re reading this blog, you’re probably considering taking the Google AdWords Mobile Exam. If you’re not quite ready for this exam, be sure to have a read of our other guides, including how to pass the ... Continue reading

  • Why You Shouldn’t Be Reliant on Social Media for Link Building

    Oct. 21, 2015 By Stewart Donaldson

    Why You Shouldn’t Be Reliant on Social Media for Link Building

    If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to it. However, after a recent ... Continue reading

  • You’ve Got Mail: Gmail Ads 101

    Oct. 21, 2015 By Justyna Korpala

    You’ve Got Mail: Gmail Ads 101

    Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface – after renaming it “Gmail Ads”. So, what are ... Continue reading

  • XML Sitemaps & Search Engine Optimisation

    Oct. 19, 2015 By Vlad Timoftescu

    XML Sitemaps & Search Engine Optimisation

    If you're seeking to optimise your website and to improve search engine visibility, you may have come across XML sitemaps. There's a lot of information out there about XML sitemap guidelines and SEO, but most of it is ... Continue reading

  • Why Do We Do Snapshot Report Analysis?

    Oct. 21, 2015 By Felix Ternisien

    Why Do We Do Snapshot Report Analysis?

    SEO experts are obsessed with rankings, it’s at the heart of everything we do. Marking the starting point of an SEO audit, ranking analysis provides us with an overview of the overall ranking situation, which then feeds into our ... Continue reading

  • Content Best Practices For Product Pages

    Oct. 5, 2015 By Lisa Jamison

    Content Best Practices For Product Pages

    As a site grows and more and more products are added to its catalogue, efforts are so often poured into other areas of upkeeping a site that product pages can sometimes be left to fend for themselves, even though these ... Continue reading

  • 3 Inbound Link Strategies for Law Firms

    Sept. 3, 2015 By Lorenzo Burrows

    3 Inbound Link Strategies for Law Firms

    The challenges law firms face when building links Traditionally it’s more difficult to develop successful inbound strategies for a business that offers a service rather than a physical product. It’s more challenging to earn reviews or run competitions ... Continue reading

  • How To Use The Latest Structured Snippet Ad Extensions

    Sept. 3, 2015 By Emily Griffiths

    How To Use The Latest Structured Snippet Ad Extensions

    Earlier this year, Google announced dynamic structured snippets. At the time, it was an automated extension limited to specific verticals (think retail, hotel and flight searches). Now though, Google has given control to advertisers to show which lists are relevant ... Continue reading

  • YouTube SEO Tips: How To Create A 'How To' Guide

    Aug. 26, 2015 By Alistair Wollaston

    YouTube SEO Tips: How To Create A 'How To' Guide

    Some people will tell you that video marketing is the future. They’re quite wrong - it’s the present.As a copywriter with limited experience working beyond the written word, I am rapidly becoming something of a dinosaur. In recent ... Continue reading

  • Top Tips on How to Avoid a Google Penalty

    Aug. 14, 2015 By Carina Wilhelm

    Top Tips on How to Avoid a Google Penalty

    Google’s mission is to organize the world’s information and make it universally accessible and useful. As a result, Google is constantly improving their algorithm to ensure users are finding exactly the information they are looking for. In order ... Continue reading

  • Google Shopping Strategies

    Aug. 13, 2015 By Stuart Ferrie

    Google Shopping Strategies

    By now, everyone should be familiar with Google Shopping. A few years ago it was free and separate to AdWords, but for the last year or two it’s been integrated into both the platform and into cost per click ... Continue reading

  • Windows 10’s Potential Impact On Bing Search Engine Market Share

    Aug. 11, 2015 By Alex Eldridge

    Windows 10’s Potential Impact On Bing Search Engine Market Share

    Last week saw the release of Microsoft’s first iteration of their operating system since Windows 8.1 -  the numerically challenged Windows 10. In a break from old habits, this major release of Windows is being launched free of charge ... Continue reading

  • 10 Useful Excel Formulas for Data Analysis

    Aug. 7, 2015 By Query Click

    10 Useful Excel Formulas for Data Analysis

    Excel is often seen as a financial powerhouse, but it’s also a great tool for reporting and analysing small sets of data. So where do you start? Here are some of the most useful formulas that we use on ... Continue reading

  • Using Social Shares & Backlinks To Find Successful Content Pieces

    Aug. 6, 2015 By Cathryn Philip

    Using Social Shares & Backlinks To Find Successful Content Pieces

    When planning the best content ideas as an inbound department, there is one important factor we have to consider - will this content be successful in gaining links? Although this is not something we can ever be 100% sure of, we ... Continue reading

  • Do Apostrophes Matter in SEO Copywriting?

    July 31, 2015 By Lauren McKay

    Do Apostrophes Matter in SEO Copywriting?

    Do apostrophes matter? Not everyone seems to think so. You only need to walk down any high street to see numerous examples of apostrophe fails. But what about on the web? How important is good grammar in on-page elements?Let ... Continue reading

  • 4 Steps Towards PR-based Inbound Marketing

    July 29, 2015 By Victor Vicart

    4 Steps Towards PR-based Inbound Marketing

    The evolution of Search Engine Optimisation over the last 5 years has seen many within the industry make the switch from spammy link-building practices towards more ethical inbound marketing strategies. While most SEO agencies understand that a more qualitative approach ... Continue reading

  • Google: a Transactional Middle-Man?

    July 22, 2015 By Justyna Korpala

    Google: a Transactional Middle-Man?

    We all knew that Google’s publication of micro-moments research would be a game changer, but no one expected it to happen so quickly. The recent announcement of “Purchases on Google” shows that the company is determined to win over ... Continue reading

  • AdWords Location Extensions & Google MyBusiness

    July 15, 2015 By Stuart Ferrie

    AdWords Location Extensions & Google MyBusiness

    Ah Google, the masters of forever launching services and rebranding them. One of the more recent of these to undergo this process is Google MyBusiness, formerly Google Places which is integrated into your Google+ profile. Google Places was a bit ... Continue reading

  • Real Time Google Trends

    July 1, 2015 By Meghan Ellis

    Real Time Google Trends

    Google Trends has just got real. Not that it wasn’t “real” before, it’s just gotten more so, with the addition of some awesome real-time reporting capabilities. Launched in June, this is the service’s biggest development since 2012 ... Continue reading

  • Journalism & SEO: Generating audience-led news content

    June 30, 2015 By Alistair Wollaston

    Journalism & SEO: Generating audience-led news content

    The accession of the internet has radically changed the way in which we interact with the news. Even the most old-fashioned of editors will acknowledge this as a fact. The relationship between the news and SEO is something that’s ... Continue reading

  • Why Micro-Moments Matter

    June 22, 2015 By Emily Griffiths

    Why Micro-Moments Matter

    It is generally accepted that 2015 is the year of the mobile. But Google have also introduced a new concept that needs to be incorporated across all online marketing strategies – micro-moments.So what is a micro-moment?Google calls it a ... Continue reading

  • The Value of Brand traffic

    June 15, 2015 By Andy Campbell

    The Value of Brand traffic

    Why should you bid on brand?That question should really be rephrased as “why shouldn’t you bid on brand”: they offer low cost conversions. The pertinent question is what is the value of these brand conversions?A client came ... Continue reading

  • Inbound Gap Analysis Guide

    June 9, 2015 By Lorenzo Burrows

    Inbound Gap Analysis Guide

    Competitor backlink analysis is a key step in any link building campaign. It helps you to understand your competitor’s link profile and why they rank, the strategies they use to acquire links, and what areas you can exploit and ... Continue reading

  • 11 Reasons Listicles Should Form Part of Your Content Strategy

    June 9, 2015 By Lauren McKay

    11 Reasons Listicles Should Form Part of Your Content Strategy

    When was the last time you searched for something on Google, only to be confronted with the “top 5” (or 8, or 10, or 34) answers to your query? If you’re looking for ways to eat avocado, there’s ... Continue reading

  • SEO & PPC: Make Love Not War Part 2

    June 5, 2015 By Justyna Korpala

    SEO & PPC: Make Love Not War Part 2

    As promised, here’s another blog on the benefits of SEO and PPC working together. This one will focus on the practical ways in which PPC can support your SEO strategy. You might not be surprised by some of ideas ... Continue reading

  • Why how-to content must be part of your content strategy

    June 4, 2015 By Lisa Jamison

    Why how-to content must be part of your content strategy

    Can’t remember how to poach an egg or deseed a pomegranate? Well, you’re not alone. Yes, we’re all guilty of occasionally throwing our problem-solving brains out the window in favour of a quick online search to life ... Continue reading

  • Top Six Resources for Mobile SEO

    June 1, 2015 By Stewart Donaldson

    Top Six Resources for Mobile SEO

    With the launch of Google's Mobile update last month and the announcement that smartphone shoppers have surpassed desktop shoppers for the first time, it has never been more important to make sure your site is user friendly for mobile ... Continue reading

  • Mobilegeddon: The Aftermath (or the lack thereof) For Search Rankings

    May 26, 2015 By Vlad Timoftescu

    Mobilegeddon: The Aftermath (or the lack thereof) For Search Rankings

    Mobilegeddon, The New Google AlgorithmAt the beginning of March (2015) Google announced that they would launch their new mobile algorithm on the 21st of April. The search community lovingly named this algorithm as Mobilegeddon. As one may imagine ... Continue reading

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