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Entries By Darren Paterson

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  • A Step-by-step Guide To Achieving A Successful Reconsideration Request

    Feb. 13, 2014 By Darren Paterson

    A Step-by-step Guide To Achieving A Successful Reconsideration Request

    If you, like myself, thought that we had witnessed the last of large brands being struck with manual penalties, we both would be wrong. Instead, 2014 appears to be creating high expectations with many large brands' backlink profiles becoming undone ... Continue reading

  • Aug. 21, 2013 By Darren Paterson

    SEO Link Building Tools, Extensions & Add-ons

    Inspired by several other blogs I have recently read and contributed to, The Conversion Optimisation Toolbox and 55 SEO Experts Reveal 3 Favourite Link Building Tools. I thought that it would be worth providing additional insight into not just the ... Continue reading

  • Bing Publishes New Webmaster Guidelines

    By Darren Paterson

    Bing Publishes New Webmaster Guidelines

    Just a few days ago, Bing published its first set of Webmaster Guidelines. These new guidelines provide a general overview of best practices for the search engine, and they also cover a broad range of topics that are intended to ... Continue reading

  • New Penguin Update: SEOs Beware!

    By Darren Paterson

    New Penguin Update: SEOs Beware!

    With the first Penguin update arriving just a few months ago, it struck the SEO world leaving many websites devastated. Whether it was a simple punishment that could be recovered from or being completely banned from the SERPs altogether.A ... Continue reading

  • StumbleUpon: iframes, Direct Links And More...

    By Darren Paterson

    StumbleUpon: iframes, Direct Links And More...

    StumbleUpon is a well known social "discovery engine", that has amassed 20 million stumblers over an 11 year period. For those still to encounter the wonders of StumbleUpon here's their very own description of what it can offer:“We ... Continue reading

  • Google Launches Mobile Initiative – Are You Ready To GoMo?

    Nov. 3, 2011 By Darren Paterson

    Google Launches Mobile Initiative – Are You Ready To GoMo?

    “Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you're not sure—you've come to the right place to get started.” -HowToGoMo.comIn ... Continue reading

  • Google Launches “Trusted Stores” Program

    By Darren Paterson

    Google Launches “Trusted Stores” Program

    Google yesterday confirming the launch of Google Trusted Stores, a new pilot program that helps shoppers identify which online merchant can offer the best, and also the safest shopping experience. There has been much speculation online since late October when ... Continue reading

  • Google's New And Improved Sitelinks

    By Darren Paterson

    Google's New And Improved Sitelinks

    Over the past few weeks there have been a number of reports claiming that Google has been testing with sitelinks within the search engine result pages. This was confirmed just last week by Google, who announced the introduction of the ... Continue reading

  • Google Forced to Disable URL Removals After Bug is Discovered

    By Darren Paterson

    Google Forced to Disable URL Removals After Bug is Discovered

    There are many that believe Google run the web and control all the sites on it, but this couldn't be further from the truth. In fact, all results are controlled by the webmasters of such sites, and this is ... Continue reading

  • Schema.org – What Does It Mean?

    By Darren Paterson

    Schema.org – What Does It Mean?

    If you haven't heard of Schema.org, it's an initiative that has Google, Yahoo & Bing working together to “create and support a common vocabulary for structured data mark-up on web pages”. Creating a uniform standard for HTML mark-up ... Continue reading

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